162: Is Podcasting Still Worth It? With Rachel Wood

With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy? In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record. If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand. In this episode, you’ll hear: - Why podcasting is still relevant in 2026 - What a podcast can do for your personal brand - The podcasting trends worth paying attention to - How clips and repurposed content are changing podcast strategy - Why downloads aren’t the only measure of success - The biggest mistakes people make when starting a podcast - Who should, and shouldn’t, launch their own show Connect with Rachel LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/ Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/