159: Building a Reputation People Trust with Evan Boyer

What does it take to build a reputation that lasts?In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts.This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention.Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time.In this episode, we cover:Why expertise alone doesn't automatically create credibilityThe difference between earning attention and buying visibilityWhy AI is making trusted voices even more valuableWhat successful PR looks like behind the scenesHow relationships, consistency and patience shape long term reputationConnect with EvanLinkedIn: https://www.linkedin.com/in/evanboyer/Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/Leaders PR Instagram: @leaders_prWebsite: www.leaderspr.comConnect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/