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by Simona Costantini and Taly Melo
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- Oct 22, 202520 min
021: 5 Game-Changing Podcast Tools You Didn’t Know You Needed (Northflow Update)
Workflows don’t need to be complicated, they just need to work.In this episode of Behind the Workflow, hosts Simona Costantini and Taly Melo take you behind the build of the latest Northflow product updates designed to make podcast production smoother, faster, and more flexible.You’ll learn how to:Streamline your workflow with drag-and-drop task managementUpdate production timelines directly from the planning calendarReduce mental clutter using smart filters for tasks and showsSimplify file sharing with Google Drive integrationGet a first look at the brand-new dashboard UI built for creators and agenciesWhether you’re managing one show or an entire production slate, these updates are built to help you stay organized, focused, and in flow.👉 Try Northflow free at https://www.northflow.io🎧 Subscribe for more insights on podcast workflows, systems, and tools that help creators scale smarter.We talk about:00:00 Intro and what’s new at Northflow00:35 Why these updates matter for podcasters01:10 Drag and Drop feature overview02:20 Faster episode planning and calendar updates03:30 New filters for tasks and shows05:10 Google Drive integration explained07:00 Sneak peek at the new dashboard09:00 What’s coming next for Northflow10:30 Key takeaways and how to get early accessConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Oct 15, 202553 min
020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win
In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.You’ll learn:Why relationships are the #1 growth strategy for podcastersThe biggest workflow mistakes guests and hosts makeHow to create a 5-star guest onboarding experienceThe truth about programmatic ads and monetizing through RSS.comWhy strategy and systems separate great podcasts from forgotten ones#podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflowWe talk about:00:00 The truth about smooth vs. messy podcast workflows01:00 Meet Greg Wasserman, Head of Relationships at RSS.com03:00 From media sales to mastering podcast relationships05:00 Beyond ads and sponsors: new ways to monetize podcasts07:30 How agencies can help podcasters make more money10:00 Building authentic relationships that drive growth13:00 The most common guest onboarding mistakes16:00 What makes a 5-star guest experience20:00 Why strategy and systems separate great shows from forgettable ones28:00 The right way to handle guest communication and tech hiccups 41:00 Programmatic ads explained: how to monetize smarter48:00 Key takeaways: workflows, relationships, and strategy that winConnect with GregWebsite: https://rss.com/ LinkedIn: https://www.linkedin.com/in/gregwasserman/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Oct 8, 202538 min
019: The Systems That Built a 6-Figure Podcast Agency | Mathew Passy on Workflows, Clients & Boundaries
Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap. From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger.—Some podcasters stay small because they try to do everything themselves.In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Mathew Passy, host of Podcasting Tech and founder of Suite Recording and Conntap, to unpack what it really takes to scale your production business, build the right systems, and lead a happy team.Mathew shares how he built and sold his first podcast agency, why he believes systems are the secret to sanity, and how client experience—not downloads—is the real currency of success.You’ll learn:Why valuing your time is the key to long-term successHow to set boundaries with clients without losing businessThe systems and SOPs that keep multi-show teams running smoothlyThe difference between good production and great client experience#BehindTheWorkflow #MathewPassy #PodcastProduction #PodcastWorkflow #PodcastSystems #PodcastBusiness #PodcastAgency #SuiteRecording #Conntap #Northflow #PodcastEditing #PodcastStrategy #CreatorBusiness #PodcastTools #Podcasting2025 #PodcastingTipsWe talk about:00:00 Introduction and Guest Introduction01:40 How Mathew got started in podcasting05:30 Building Suite Recording and Conntap10:00 The importance of project management for podcasters14:00 Systems, SOPs, and templates that scale19:00 Pricing, boundaries, and client experience27:00 Balancing quality, consistency, and team happiness33:00 Mathew’s top 3 takeaways for podcasters35:00 Final thoughts + where to connectConnect with MathewWebsite: https://suiterecording.com/ LinkedIn: https://www.linkedin.com/in/andreea-coscai/ Instagram: https://www.instagram.com/mathewpassy X: https://x.com/mathewpassy Threads: https://www.threads.com/@mathewpassy https://conntap.com/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Oct 1, 202538 min
018: Podcast Workflows & Marketing That Actually Drive Growth | Andreea Coscai (Eurowaves)
What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos?In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Andreea Coscai, producer, marketer, and founder of Eurowaves, the newsletter spotlighting European podcasting. Andreea shares how she bridges the gap between the U.S. and European markets and reveals the systems and strategies that help podcasters grow with purpose.You’ll learn:The key differences between European and North American podcasting and what each market can learn from the otherHow workflows and organization free you up to be more creative (instead of less)Why newsletters are one of the most underrated podcast growth tools in 2025How to pitch podcasts with intention (and stop the copy/paste trap)Smart repurposing strategies that turn every episode into multiple pieces of contentWhy going global is the next big opportunity for indie creators and agenciesWhether you’re an indie podcaster, a content marketer, or an agency owner, this conversation will show you how to stay organized, think globally, and market your podcast with impact.🎧 Listen in and discover how to grow smarter, not harder, in today’s podcasting landscape.#PodcastGrowth #PodcastWorkflows #BehindTheWorkflow #PodcastMarketing #Eurowaves #ContentRepurposing #PodcastStrategyWe talk about:00:00 Introduction and Guest Introduction03:29 The Power of Podcasting05:00 Creating Impactful Content08:50 Podcast Production and Repurposing Strategies21:46 Client Onboarding and Operations26:00 Signature Framework: Content to Community to Commerce30:05 Key Takeaways and Final ThoughtsConnect with AndreeaWebsite: https://eurowaves.substack.com/ LinkedIn: https://www.linkedin.com/in/andreea-coscai/ Instagram: https://www.instagram.com/andreeacoscai/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Sep 24, 202535 min
017: How to Be Seen: Scaling Podcast Visibility & Sales with Tahjma VanBuren
What if your podcast episodes could do more than just sit on Apple and Spotify?In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales.You’ll learn:Why podcasting is the most intimate and impactful content formatHow to repurpose episodes into blogs, emails, and social clips that actually convertThe #1 mistake podcasters make with repurposing (and what to do instead)Why visibility isn’t about you—and how to show up with confidence anywayHow to build workflows and systems that keep you consistent without the burnoutWhether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places.🎧 Listen in and discover how to turn your content into connection, and your connection into commerce.#PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneurWe talk about:00:00 Introduction and Guest Introduction03:29 The Power of Podcasting05:00 Creating Impactful Content08:50 Podcast Production and Repurposing Strategies21:46 Client Onboarding and Operations26:00 Signature Framework: Content to Community to Commerce30:05 Key Takeaways and Final ThoughtsConnect with TahjmaWebsite: https://www.imovesmanagement.com/ LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ Instagram: https://www.instagram.com/tahjmavanb Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Sep 17, 202537 min
016: The Power of Legacy: Building a Multi-Contract Podcast Brand with Dawn Fobbs
Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts.From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects.In this episode, you’ll learn:How to turn personal stories into a brand that scalesWhy keeping “the main thing the main thing” is the secret to podcast consistencyThe workflow Dawn uses to plan a year’s worth of content in advanceHow to balance podcasting with business, family, and travel without burnoutThe overlooked power of legacy and storytelling in building trust and authorityWhy every podcast should be more than a show, it should be a businessIf you’ve ever wondered how to transform your podcast into a sustainable brand that outlives trends, this conversation is your roadmap.🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#BehindTheWorkflow #PodcastGrowth #WomenInLeadership #MotherDaughterIsh #PodcastWorkflow #ContentWithPurpose #PodcastBusiness #StorytellingMatters #PodcastStrategy #WomenEmpowermentPodcast #PodcastMonetization #LegacyBuilding #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneurWe talk about:00:00 Welcome and episode intro03:36 Legacy and Generational Stories11:21 Planning and Workflow for Podcasting15:30 Content Creation and Technology19:46 Streamlining and Basics20:01 Balancing Technology and Personal Touch20:27 Exploring AI and Tools22:31 Content with Purpose22:54 Planning and Delegation23:18 Staying True to Your Podcast's Core28:19 Finding Your Podcasting Tribe29:54 Monetizing and Expanding Your Podcast35:03 Final Thoughts and ConnectionsConnect with DawnWebsite: https://motherdaughterish.com/ Instagram: https://www.instagram.com/motherdaughterish_/?hl=en YouTube: https://www.youtube.com/channel/UCS6AKD9Bclb_62dWxRSBnNA Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Sep 10, 202529 min
015: How to Stand Out in a Noisy Online World: Storytelling, Inclusivity & Smarter Workflows with Laurelyn Ponder
Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow, we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small businesses and creators show up online.From Instagram-first strategies to building systems that actually support your lifestyle, we’re digging into what it really takes to create content that connects in 2025.In this episode, you’ll learn:Why storytelling, not just hooks, is the key to marketing that resonatesHow to use Instagram as your “website” when you’re just starting outThe best tools and workflows for managing content without burning outHow to repurpose podcasts and blogs into endless social postsWhy inclusive, flexible systems create long-term success for creatorsHow to balance business growth with the lifestyle you actually wantIf you’ve ever felt overwhelmed by content creation or wondered how to make your social media strategy more sustainable, this conversation is your playbook for thriving online—without losing yourself in the process.🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategiessocial media strategy, content creation tips, podcast promotion, repurposing podcast content, inclusive marketing, storytelling in marketing, small business marketing, content workflows, productivity for creators, Instagram growth tips, Canva tips, social media scheduling tools, creator economy, podcast growth strategies, digital marketing for entrepreneurs, balancing business and lifestyleWe talk about:00:00 Welcome and episode intro01:00 Storytelling as the differentiator in marketing03:00 Helping small business owners show up on social media05:00 Tools that simplify content creation (RelaSocial and Canva)07:30 Systems, processes, and boundaries for agency growth10:00 Why inclusivity matters in business and marketing12:00 Building balance as a neurodivergent creator15:00 Podcasting as a community-building tool17:30 Repurposing podcast episodes into multiple content formats19:00 Podcast workflows scripting vs. bullet points21:00 Audio vs. video podcasts making content accessible23:00 Accessibility tips for social media content24:30 Promoting audio-based podcasts on social media25:30 Finding balance between business and lifestyle27:00 Closing thoughts and where to connectConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
- Sep 3, 202537 min
014: Podcast Movement 2025 Recap: AI, Authenticity & The Future of Podcast Workflows
Are you keeping up with the biggest shifts in podcasting—or risking being left behind? In this special team episode of Behind the Workflow, all four co-founders of Northflow sit down to recap everything we learned at Podcast Movement 2025.From industry-wide debates on AI to the future of podcast workflows, we’re breaking down the biggest trends, the hottest conversations, and the behind-the-scenes takeaways from sharing the stage at the world’s largest podcasting conference.In this episode, you’ll learn:What creators really think about AI—and why most see it as an assistant, not a replacementHow to balance authenticity with automation when building your podcastWhy “viral moments” aren’t accidents, but the result of intentional content planningThe biggest workflow challenges podcasters face (and how we’re solving them at Northflow)Where the industry is heading next with guest booking, onboarding, and production systemsWhat it’s like to bring the entire Northflow founding team together in person for the first timeIf you’ve ever wondered how the biggest conference in podcasting shapes the tools, strategies, and community you rely on, this recap is your front-row seat.🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastMovement2025 #PodcastWorkflow #PodcastProduction #BehindTheWorkflow #NorthflowTools #PodcastAutomation #AuthenticPodcasting #PodcastGrowth #PodcastCommunity #AIPodcastingWe talk about:0:00 Intro0:42 One word to describe Podcast Movement 20255:20 AI as an assistant, not a replacement13:45 Viral content strategies from the Tony & Ryan Podcast20:20 Top trends: guest onboarding & workflow visibility25:00 Lessons learned from building Northflow31:00 Favorite moments & biggest takeawaysConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/
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About Behind the Workflow
Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly.Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency, you’ll find actionable insights that help you work smarter, not harder.Each episode breaks down key strategies for burning questions like:How do podcast networks, agencies, and content creators keep their operations organized and efficient?What are the best systems for managing multiple shows, clients, and content platforms without stress?How can I s
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