020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win

In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.You’ll learn:Why relationships are the #1 growth strategy for podcastersThe biggest workflow mistakes guests and hosts makeHow to create a 5-star guest onboarding experienceThe truth about programmatic ads and monetizing through RSS.comWhy strategy and systems separate great podcasts from forgotten ones#podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflowWe talk about:00:00 The truth about smooth vs. messy podcast workflows01:00 Meet Greg Wasserman, Head of Relationships at RSS.com03:00 From media sales to mastering podcast relationships05:00 Beyond ads and sponsors: new ways to monetize podcasts07:30 How agencies can help podcasters make more money10:00 Building authentic relationships that drive growth13:00 The most common guest onboarding mistakes16:00 What makes a 5-star guest experience20:00 Why strategy and systems separate great shows from forgettable ones28:00 The right way to handle guest communication and tech hiccups 41:00 Programmatic ads explained: how to monetize smarter48:00 Key takeaways: workflows, relationships, and strategy that winConnect with GregWebsite: https://rss.com/ LinkedIn: https://www.linkedin.com/in/gregwasserman/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/