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Authors Who Lead - Learn to write a book from bestselling authors and leaders: Daily Summaries Delivered
by Azul Terronez - Author, TEDx Speaker, Coach
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Jun 26, 202616 min
Stop Overthinking: How to Edit and Refocus Your Book for Impact
Send us Fan Mail Writing a book isn’t a linear journey. It’s filled with ups and downs, moments of clarity, creative blocks, and the ever-present question: Am I hitting the mark? If you’re feeling overwhelmed or stuck, you’re not alone. What transforms a collection of words into a compelling book isn’t the complexity of your knowledge or eloquence—it’s your ability to distill your message, deliver a clear promise, and deeply understand whom you’re writing for. In this post, inspired by...
- Jun 18, 202638 min
From Stand By Me to The Matrix: How Your Favorite Films Reveal Your Unique Storytelling Superpower
Send us Fan Mail Every writer, whether penning a memoir or crafting a screenplay, seeks that elusive “voice”—the authentic expression of who they are and the stories only they can tell. On this episode of Authors Who Lead, screenwriter and coach Brooks Elms shared an illuminating process for tapping into this unique creative DNA by simply starting with a list of your favorite films. What unfolded in our conversation was more than a coaching exercise; it was an exploration of how those storie...
- Jun 12, 202614 min
Your Book Idea Is Already Leaving Clues
Send us Fan Mail What if your book idea is not something you need to search for outside yourself? In this solo episode, Azul shares how a recent conversation with screenwriter and writing coach Brooks Elms helped him see something surprising. A simple list of favorite movies became a mirror for the deeper themes, questions, and patterns that have shaped him as a writer, teacher, and book coach. This episode is an invitation to look at your own life differently. The stories you love, the quest...
- Jun 5, 202650 min
Secrets of Crafting Fast-Paced YA Thrillers with April Henry
Send us Fan Mail It’s not every day that a bestselling author invites you into the secret world behind their creative process. In this episode, I sit down with April Henry, acclaimed writer of thirty-two mysteries and thrillers, to discuss how she crafts her gripping stories—making them both intricately plotted and beautifully accessible. Here, we dive into the wisdom and practical strategies April shared about writing, resilience, and reaching all readers. Timestamp: 00:00 Finding Inspiratio...
- May 28, 202611 min
Before You Write a Book, Answer This First
Send us Fan Mail At the heart of every aspiring author's journey, before outlines are made or words are penned, a gnawing question lingers: Am I enough? On this solo episode of Authors Who Lead, I cut through the noise of writing tips and publishing strategies to spotlight this deeply personal challenge. Drawing on over a decade of coaching writers, I reveal that the greatest barrier to writing isn’t a lack of ideas or technical skill—it’s self-worth. Timestamp: 00:00 Common doubts before wri...
- May 16, 202620 min
3 Reasons Most Writers Never Finish or Publish Their Book
Send us Fan Mail Whether you’ve dreamed of being an author for decades or you’re just starting to put pen to paper, there’s one constant truth: writing—and finishing—a book is no small feat. On this episode of the Authors Who Lead podcast, I want to dive into the hidden obstacles that prevent most aspiring writers from becoming published authors. Drawing from my own journey (including a 24-year gap between my writing dreams and writing reality!), I lay out three major reasons books go unfinis...
- May 8, 202636 min
Why Writing a Book Can Transform Your Leadership and Build Lasting Impact
Send us Fan Mail Publishing a book is often seen as a milestone—a badge of honor for accomplished leaders and coaches. But as I reveal in my conversation on the Authors Who Lead podcast, writing a book does more than boost your authority. It can crystallize your message, become a launching pad for new opportunities, and ultimately serve as a powerful legacy that outlives you. Timestamp: 00:00 Discussing Mark's leadership book 06:01 Impact of publishing a book 07:02 Seeking publishing validati...
- May 1, 202644 min
Healed Enough: Navigating Complex Trauma, Dissociation, and the Journey of Writing a Memoir
Send us Fan Mail Writing a memoir is never an easy feat—especially when the story being told explores the deeply personal terrain of trauma, healing, and the reclamation of one’s agency. In this episode of the "Authors Who Lead" podcast, I sit down with Chelsey Valeri—licensed clinical social worker, trauma therapist, and debut memoirist—as she offers an honest glimpse into how she crafted her book, Healed Enough. Through our conversation, you'll get a multidimensional understanding of comple...
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About Authors Who Lead - Learn to write a book from bestselling authors and leaders
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
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