Cow feed efficiency, the greatest area of untapped potential for beef production, with Matt Wilson West Virginia University

Feed efficiency, despite its importance from both an environmental sustainability and farm profitability perspective, remains one of the biggest gray areas and least understood aspects of livestock production. Today we are joined by Matt Wilson from West Virginia University, who has spent his career studying how efficiently cattle convert grass into food. In 2003, Wilson installed the first individual feed intake system at a central U.S. performance test facility. Since 2019, his team has col...