Breeding for profitable, efficient, locally adapted and sustainable cattle with Troy Rowan University of Tennessee

Currently beef cattle production faces a profitability challenge driven by rising feed costs and efficiency gaps. For cow-calf operations, particularly where producers operate on forage-based systems, the biggest variable cost is cow feed, yet geneticists lack precise selection tools for measuring and improving forage intake and conversion efficiency. Today we are joined by Troy Rowan from the University of Tennessee, where he investigates economically important traits in beef cattle wi...