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by Adrijana Vujadin
Helping to handle SEO challenges and career with a more resilient nervous system, ease and grace.
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Why do international SEO strategies fail, even when global brands have large teams and budgets?In this episode, I speak with senior SEO consultant and speaker Laura Iancu about the mindset behind successful international SEO.We discuss why translating content is not enough, how culture and user behaviour shape search, and why brands need native expertise before entering a new market. Laura also shares her experience working across Europe, Asia, and the United States, including the challenges of understanding SEO and user journeys in Japan.
In this episode, I welcomed Antonis Dimitriou, an SEO consultant and speaker, to discuss how SEOs should actually use Claude AI without getting lost in the automation hype.We cover the biggest mistakes SEOs make with AI, what should and shouldn’t be automated, how MCPs and APIs change SEO workflows, why full AI content is risky, and how to use Claude as a strategic advisor instead of replacing your own expertise.If you’re using Claude, Codex, ChatGPT, or any AI tool for SEO, this conversation will help you build smarter workflows, protect your judgment, and avoid automating the wrong things.
Client testimonial
In this episode, I’m sharing the part of my SEO freelancing journey I don’t talk about enough: the beginning, when I was miserable, burned out, posting on LinkedIn every day, and still getting no clients for 7 months.I talk about the mistakes I made, why writing helped me build confidence, why I stopped chasing cheap SEO clients, and what actually helped me attract premium clients through LinkedIn.If you’re an SEO who wants better clients, more confidence, and a business that doesn’t drain you, this episode is for you.
When I started YouTube in 2022, I was spending 4-5 hours recording one video, reading from scripts, repeating myself, and feeling completely embarrassed by the result.But those bad first videos were part of the process. They helped me build the confidence, voice, and consistency I needed to show up online and share my expertise as an SEO consultant.In this episode, I’m sharing the personal story behind my first YouTube videos, why I almost made content creation too hard for myself, and why starting imperfectly is sometimes the only way to become the person you want to be.
If you send an SEO proposal by email and then get ghosted, the problem is probably not your price.It is how you are presenting the value.In this video, I break down why most SEO proposals don’t convert, especially when they are full of deliverables, SEO terms, and long documents the client doesn’t understand.You’ll learn how to structure the sales process in a more natural way: from inquiry, to discovery call, to proposal, to follow-up call.This is especially useful for experienced SEOs, SEO consultants, and freelancers who want to sell SEO audits and ongoing SEO support to high-paying clients without sounding pushy or salesy.00:00 Intro00:45 Price is not the real problem01:20 The biggest SEO proposal mistake02:05 What to do when a client asks for your rate03:00 Why you need a discovery call first04:05 Never send the proposal by email05:00 How to structure the SEO proposal06:10 Stop leading with SEO deliverables07:10 How to sell a $1,000+ SEO audit08:15 Present the proposal on a follow-up call09:15 Why simple proposals convert better09:50 Final advice for SEO consultants
Most experienced SEOs know they should increase their rates, but they delay it for months or even years because they are afraid clients will leave.In this episode I talk with an experienced SEO consultant and speaker about how he increased his rates, what made him finally do it, how he prepared for client pushback, and why charging more is not only about money.We also talk about freelancing confidence, burnout, moving from execution to strategy, using LinkedIn to build trust, and why senior SEOs need to stop pricing themselves like beginners.This episode is for SEO freelancers, SEO consultants, Heads of SEO, SEO managers, and experienced SEOs who want to build a more sustainable consulting business.
Cheap clients don’t just underpay you. They make you feel unappreciated, frustrated, and eventually convinced that you’re the problem.No matter what you do, they don't understand the value of SEO. And that leads to frustration and burnout. and thinking that you are not good enough. But they are cheap for a reason. When you work with premium clients, the relationship is totally different.
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