Web3 CMO Stories

Stop Hiding Behind Your Brand | S6 E17

April 9, 2026·31 min
Episode Description from the Publisher

Send us Fan Mail Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many executives still miss: marketing is not a parade of new tactics. When teams default to “marketing by the latest thing” whether that is AI, voice, or the next trend they avoid the hard work of alignment, introspection, and execution. And that...

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