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Web3 CMO Stories: Daily Summaries Delivered
by Joeri Billast
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee). Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago31 min
AI Is Not a Crystal Ball, It’s a Mirror | S6 E26
Send us Fan Mail Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why people choose you and stay with you. We talk about what Valentina sees across industries, from...
- 1 weeks ago24 min
What Happens When The Like Button Dies? – MeWe’s Vision for Social Media | S6 E25
Send us Fan Mail An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and talk with Lisa Gibbons, Head of Marketing at MeWe, about what it takes to build privacy-first social media that people actually want to use and creators can actually trust. We get specific about how MeWe approaches no tracking, no targeted algorithms, and user control and why that changes community growth. Instead o...
- 2 weeks ago22 min
What If Your Brand Is Not Who You Think? | S6 E24
Send us Fan Mail Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters more than ever. I sit down with Roxana Hurdacas, a B2B brand strategy advisor and managing partner at Drivion, to unpack what “brand clarity” really gives a company: the why, the what, the how, the rhythm, and the self-trust to stay consistent when everything around you changes. We get practical about the gap between f...
- 3 weeks ago19 min
How The Next Generation Sees Work In The AI Age | S6 E23
Send us Fan Mail AI can generate a pitch, summarise a report, and crank out a week of content in minutes. The hard part is what comes next: trust. Episode 300 is recorded in Lisbon at the BluePanda offices, and we use this milestone to ask a practical question for anyone building a career, a company, or a community: what still works when “real” is harder to prove? We’re joined by Jo, president of CCLBL (the Chamber of Commerce for Portugal, Luxembourg and Belgium), to unpack why the organisa...
- May 14, 202627 min
The Future CMO: The One Thing AI Cannot Replace | S6 E26
Send us Fan Mail AI is making marketing “look” easier, but it’s also making brands harder to tell apart. We’re sharing an edited version of a private keynote where I explain the real shift happening right now: AI doesn’t just democratise competence, it commoditises it and that collapse of differentiation forces CMOs, agency owners, and marketing leaders to rebuild how they create value. I walk through why the future CMO isn’t the person with the biggest AI stack, but the leader who understan...
- May 7, 202624 min
The Web3 Go To Market Playbook From Baseline To Launch Momentum | S6 E21
Send us Fan Mail Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a smarter approach: build an always-on social baseline first, then run marketing in deliberate seasons that compound momentum over time. We get specific about what that looks like in a real go-to-marke...
- Apr 30, 202624 min
How To Use AI In B2B Without Losing The Human Touch | S6 E20
Send us Fan Mail Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk about what actually builds trust in industrial B2B marketing when your audience is technical, impatient with fluff, and focused on outcomes. We get practical about credibility: speaking the customer’s language, staying honest when you don’t know something, and earning confidence through real sector knowledge rather than...
- Apr 23, 202624 min
We’re All in the Diaper Business Now – Private Fireside Chat with Mark Schaefer | S6 E19
Send us Fan Mail AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers default to machine recommendations, marketing changes shape: you are no longer only persuading a person, you are increasingly persuading the system that advises them. We explore what that means in pra...
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About Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee). Each episode offers clear, actionable ideas to help you grow with trust, visibility and narrative clarity in a fast-changing technological landscape.
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