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Web3 CMO Stories: Daily Summaries Delivered
by Joeri Billast
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand. With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET. Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago18 min
Web Summit 2026: 7 Lessons I Learned the Hard Way After 10 Editions | S6 E47
Send us Fan Mail The fastest way to waste Web Summit is to confuse motion with progress. I learned that the hard way when I first attended in Lisbon and spent too much time chasing presentations instead of building relationships. Ahead of Web Summit 2026, I’m sharing seven practical lessons I’ve pulled from 10 editions and multiple roles, from attendee to media to recording interviews for Web3 CMO Stories. We start with the foundation: knowing exactly why you’re going. Clients, investors, pa...
- 1 weeks ago39 min
The AI Visibility Trap: Being Recommended Isn't Being Chosen | S6 E46
Send us Fan Mail AI assistants are quietly changing the rules of marketing: instead of ten search results, buyers often get one short list of “recommended” options. That sounds convenient for consumers, but it’s a high-stakes moment for brands. If your company isn’t included in that AI-generated shortlist, you don’t just lose traffic, you may lose the chance to be considered at all. We connect the dots across three recent research reports to unpack what this means for modern brand strategy. ...
- 2 weeks ago20 min
What Happens When The Market Becomes A Conversation | S6 E45
Send us Fan Mail A trading agent that “just decides for you” sounds convenient until you ask the one question that actually matters: who is accountable when it goes wrong? We sit down with Kalib Stevens from RYO to draw a clear line between an AI assistant that makes you smarter and an AI agent that quietly takes the wheel. We get practical about what AI trading agents are really solving for everyday crypto traders. The internet is not short on charts, dashboards, news, and on-chain activity...
- 3 weeks ago27 min
The Internet Has No Doors. AI Just Made That Dangerous – Wes Kussmaul | S6 E44
Send us Fan Mail We keep trying to make the open web behave like a locked office, then act surprised when phishing, account takeovers, and impersonation win anyway. Joeri Billast sits down with internet pioneer Wes Kussmaul, founder of Delphi Internet Services, to challenge a basic assumption behind modern cybersecurity: that we can “catch the bad guy” our way to safety without rebuilding how digital identity and accountability work. Wes breaks down how the early online world shifted from in...
- Oct 8, 202634 min
What Ahrefs Learned Growing to $150M Without Outbound Sales – with Tim Soulo | S6 E43
Send us Fan Mail A lot of marketers are staring at AI visibility dashboards right now and wondering if they’re winning or just watching noise. Tim Soulo (CMO at Ahrefs, author of Discoverable) brings it back to something sturdier: how people actually find and choose products, and how to build a brand that gets discovered without needing a giant ad budget or an outbound sales army. We unpack the simple framework behind Discoverable: people discover businesses through search, by noticing them,...
- Oct 1, 202618 min
Michael Jordan at SBC Summit: Authenticity, Focus and the Future of Business | S6 E42
Send us Fan Mail Hundreds of phones went up in the MEO Arena the moment Michael Jordan stepped on stage at SBC Summit, and what followed was far more useful than a typical sports business talk. We walk through the sharpest ideas from that conversation with Jordan, DraftKings CEO Jason Robins, and Sportradar CEO Carsten Koerl, then translate them into real-world lessons for marketing leadership, brand strategy, and building companies in uncertain markets. We start with a principle that gets m...
- Sep 24, 202623 min
How Stablecoins And On-Chain Credit Are Going Mainstream | S6 E41
Send us Fan Mail Crypto doesn’t have a technology problem, it has a translation problem. Most people outside the space hear one word and mentally bundle everything together, from Bitcoin to meme coins to Ethereum, then assume it’s all the same risk. I sit down with DeFi Dave, Head of Growth at CAP and a longtime DeFi educator, to break that framing and rebuild it with clear categories, simple analogies, and practical takeaways founders can use right now. We explore why on-chain finance is in...
- Sep 17, 202626 min
Travel AI Can Automate. Can It Build Relationships? | S6 E40
Send us Fan Mail Most travel platforms are brilliant at one thing: getting you to click “confirm.” Then the real trip starts, something goes wrong, and you’re suddenly on your own. We sit down with Vipul Doshi, a travel tech entrepreneur and co-founder of Zenvoya, to unpack why the industry optimises the booking transaction while neglecting the relationship that matters most: the full traveler journey from planning and discovery to on-trip support and disruption recovery. We dig into what ch...
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About Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand. With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET. Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler.
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