Keep The Buyer In The Room | S6 E18

Send us Fan Mail Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and the creator behind Persona AI thinking, to get specific about where customer insight goes to die inside modern B2B marketing. The surprising answer is not “we need more research.” It is that research rarely survives the approval process with its sharpness intact, and organizational gravity pulls great messaging back to...