How 2 Netflix Leaders Took "No Rules" Global! And Where It Almost Broke - Alix and Marta

Alix and Marta were the people who had to make Netflix's culture work outside America. Alix moved from the US to build the Amsterdam office and Netflix's European headquarters from a handful of desks; Marta, a Venezuelan-born recruiter who had just scaled Booking.com from 5,000 to 15,000 people, read the Netflix culture deck and assumed it was "American BS" until she flew in to interview and find out. Together they built the HR function for EMEA during the company's fastest international expa...