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Trust the Process: Daily Summaries Delivered
by Trust Home Builders
Building a new home is a journey, full of wins, obstacles, and milestones. Join Michael Johnson, broker, builder, developer, industry expert and owner of Trust Home Builders along with Krista, a New Homes and Real Estate Marketing professional, as they explore the new home construction industry. Whether you're building, buying, or simply curious, this podcast dives into market trends, costs, challenges and lessons learned. We'll cover the Las Vegas real estate market, national housing trends and what it means to build in today's housing crisis. Pull back the curtain on home building with Trust the Process.
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- 3 weeks ago33 min
When the Market Changes: How Builders Have to Change With It | Episode 44
The 2026 housing market is showing more activity, but that doesn’t necessarily mean it’s getting easier.In this episode of Trust the Process, Krista and Michael take a mid-year look at the Las Vegas housing market — including inventory, buyer behavior, cancellations, interest rates, and what today’s buyers are responding to.The conversation then turns inward: what should builders do when homes aren’t selling as quickly as expected?From better storage and more functional floor plans to staging, finishes, and creating a stronger emotional connection, we talk about why builders have to keep evaluating the product instead of simply blaming the market.Because at the end of the day, you can’t out-market a product that isn’t connecting with buyers.We cover:The state of the Las Vegas housing marketInventory, contracts, and buyer hesitationWhy higher rates are changing buyer behaviorWhat today’s buyers value mostStaging and product enhancementsWhy sales, marketing, and product all have to work together🎙️ Trust the Process Podcast Real builds. Real decisions. The stories and strategy behind homebuilding, real estate, and development.
- Jun 23, 202638 min
The Evolution of Mesa Verde EP 43
Every community has a starting point, and often, it begins with a conversation.In this episode of Trust the Process, Michael and Krista take listeners behind the scenes of Mesa Verde Enclave, a proposed four-home luxury community in Southern Nevada. What starts as a discussion about a small development opportunity quickly becomes a deeper conversation about architecture, design evolution, buyer preferences, and the balance between building what works and creating something new.Follow along as ideas take shape in real time and discover how builders evaluate opportunities, refine concepts, and transform a vision into a future community.Whether you're a homebuyer, design enthusiast, real estate professional, or simply curious about the development process, this episode offers a rare look at how communities evolve long before construction begins.
- Apr 29, 202631 min
Underspec'ing a Build: The Costs You Don't See Coming EP42
S2 Episode 42: Trust the Process PodcastBuilding a home involves hundreds of decisions, and not all cost-saving choices carry the same impact.In this episode of Trust the Process Podcast, we explore the concept of underspec’ing a build—where it shows up, why it happens, and how it can influence the long-term performance and cost of a home.From finishes and materials to critical behind-the-walls components, we discuss how early decisions can shape the outcome of a project, and where prioritizing budget may lead to unintended consequences over time.This conversation offers a practical perspective on balancing cost, quality, and long-term value—helping homeowners approach the building process with greater clarity and confidence.In this episode of Trust the Process Podcast, we break down the risks of underspec’ing a build and how cost-saving decisions can impact a home long after construction is complete. From materials to structural considerations, we explore where it makes sense to save—and where it’s worth investing for long-term value.
- Mar 30, 202628 min
How Do Small Teams Mange Big Builds? EP41
Episode 41: In this episode of Trust the Process Podcast, we pull back the curtain on how our business actually runs day to day.From the outside, it can look like a large operation with endless resources—but in reality, it’s a small team managing multiple projects, timelines, and decisions all at once. We walk through how that works, where our time and energy really go, and why the part most people see—construction—is only a small piece of the process.We also talk about the early stages most people never see, including land acquisition, planning, funding, and the long lead time before anything ever breaks ground.If you’ve ever wondered how builders manage multiple developments—or what it really takes behind the scenes—this episode gives you an honest look at how it all comes together.
- Feb 20, 202632 min
Scaling Up: Our First Major Multifamily Development Explained EP 40
In this episode of Trust the Process Podcast, we break down what it really means to scale from custom homes into multifamily development. We share the thinking behind our first major multifamily project, how the opportunity came together, and what changes operationally when you move from building a handful of homes to delivering dozens of units at once.We talk through financing, risk, timing, team structure, and how we evaluate whether a project truly makes sense in today’s market. If you’ve ever wondered what it takes to move from single projects to something significantly larger, this conversation pulls back the curtain on the strategy, the numbers, and the mindset behind that shift.Whether you’re building, investing, or just curious about how real estate development works behind the scenes, this episode walks through the realities of scaling up.
- Feb 2, 202624 min
Is Now a Good Time to Build? Vendor Pricing, Costs, and What Really Moves the Needle EP39
Episode 39: Is now a good time to build? In this episode, we dig into vendor pricing, construction costs, and the real factors that influence when—and how—builders make pricing decisions. From trade availability to market timing, we share an inside look at what actually moves the needle in today’s building environment.
- Jan 21, 202627 min
Is the Housing Market Thawing? Early 2026 Indicators EP38
Is the housing market turning?In this episode, we explore early 2026 market indicators and what they may signal for the year ahead. After a difficult and uncertain 2025, we discuss shifts in buyer activity, inventory levels, interest rates, and broader economic factors that suggest momentum may be returning.This conversation focuses on real data, industry experience, and the early clues we’re watching as the market begins to thaw.A must-listen for anyone interested in real estate, homebuilding, and where the market may be headed next.
- Jan 11, 202625 min
Season 2 Kickoff: Re-Intro — Who We Are, What We Build, Why It Matters EP37
S2 Episode 37: Welcome to Season 2 of Trust the Process Podcast.In this episode, Krista and Michael re-introduce who they are, how Trust Home Builders came to be, and what it looks like to grow a homebuilding company in today’s market. From early infill projects to larger developments now underway, they share the path that led here and what’s ahead.The conversation covers:The company’s pipeline of over 100 homes planned over the next two yearsHow builders adapt and keep projects moving in changing market conditionsWhy small, agile teams can make high-impact decisions quicklyThis episode sets the foundation for Season 2 and provides context for the projects, decisions, and conversations to come.
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About Trust the Process
Building a new home is a journey, full of wins, obstacles, and milestones. Join Michael Johnson, broker, builder, developer, industry expert and owner of Trust Home Builders along with Krista, a New Homes and Real Estate Marketing professional, as they explore the new home construction industry. Whether you're building, buying, or simply curious, this podcast dives into market trends, costs, challenges and lessons learned. We'll cover the Las Vegas real estate market, national housing trends and what it means to build in today's housing crisis. Pull back the curtain on home building with Trust the Process.
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of Trust the Process as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does Trust the Process release new episodes?
Trust the Process publishes biweekly. Our AI generates a summary within hours of each new episode.
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Trust the Process covers topics including Business, Careers. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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