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True Colors: A School Branding Podcast: Daily Summaries Delivered
by Madison Carr
Welcome to True Colors, a school branding podcast. Here we learn how to represent your school in a correct, competitive, and compelling way. We bring on experienced educators and experts to discuss the ins and outs of displaying your school’s true colors.Hosted by Madison Carr, the owner of Creative Chameleon Studio. With years of experience in developing brand strategies & designs, she helps schools look as great on the outside as they are on the inside.
Latest Episodes
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- Jun 22, 202646 min
Ep. #27: Planting A Network Of Urban Classical Christian Schools w/ Michael Bolland
On this episode, I am joined by Michael Bolland from Spreading Hope Network. He is leading the charge of helping visionaries start urban classical Christian schools in the unexpected places. In this interview, we discuss the mission and drive behind the network, the training and challenges that go into planting a new school, and a hopeful outlook for the landscape of urban Christian education.Learn more about Spreading Hope Network: https://www.spreadinghopenetwork.org/Learn more about starting a school: https://www.spreadinghopenetwork.org/discovery-events/Find Michael on LinkedIn: https://www.linkedin.com/in/michael-bolland-073ba3296/Learn more about Creative Chameleon Studio: https://www.creativechameleonstudio.com/
- May 5, 202651 min
Episode #26: Do Small Schools Need Websites? w/ Marc Hyde
On this episode, I'm joined by Marc Hyde from Marc Hyde Creative. He has spent a decade in the marketing space and helps lead schools of all sizes through the terrain of a website build. We discuss his unique solutions to equipping small Christian schools with valuable sites, how to be prepared for a successful build, and why every school needs to give their website time and attention.Marc's Website: https://marchyde.com/christian-school-websites/Find Marc on LinkedIn: https://www.linkedin.com/in/tmarchyde/Madison's Website: https://www.creativechameleonstudio.com/Find Madison on LinkedIn:
- Apr 10, 202646 min
Episode #25: How Strategy Unifies Your School Staff w/ Erick Collings
On this episode, I'm joined by Erick Collings, the Chief of Staff at the Eastern Kentucky University's Model Learning School. We discussed the unique approach of a model learning school, the universal marketing challenges, and how strategy plays a role in unifying teachers and administration.Follow me on LinkedIn: https://www.linkedin.com/in/madisoncarr/Visit my website: https://www.creativechameleonstudio.com/Follow Erick on LinkedIn: https://www.linkedin.com/in/erickcollings/
- Mar 9, 202633 min
Ep. #24: Campus Chats w/ Mark Sherrod
On this episode, we're joined by Mark Sherrod from Tree of Life Christian Schools. Mark is the Director of Strategic Growth and discusses the unique challenges and victories of managing the brand and marketing for a multi-campus private Christian school.Find Mark on LinkedIn: https://www.linkedin.com/in/mark-sherrod-6b102192/Visit Madison's website: https://www.creativechameleonstudio.com/Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/
- Mar 2, 202630 min
Ep. #23: Campus Chats w/ Valley Christian Schools
On this episode, we're joined by Ashley Trathen from Valley Christian Schools. Ashley is the Director of Marketing and shares the journey of what brought her to VCS, lessons learned in this role, and how she works with her team to position the school in a competitive way.Find Ashley on LinkedIn: https://www.linkedin.com/in/trathen-ashley/Visit Madison's website: https://www.creativechameleonstudio.com/Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/
- Aug 4, 202536 min
Episode #22: Why You Need Personalized Market Research w/ Aubrey Bursch
On this episode, we're joined by Aubrey Bursch from Easy School Marketing. Aubrey helps schools gather and analyze personalized market research so they can tailor their marketing strategy to their target audience. She explains the ins and outs of collecting this research, why it's important, and how schools can use it to further their marketing reach and impact.Find Aubrey on LinkedIn: https://www.linkedin.com/in/aubreybursch/Visit Aubrey's website: https://www.easyschoolmarketing.com/Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/
- Jul 7, 202542 min
Episode #21: Refreshing Your School's Website w/ Dale Seabury
An impactful school brand is one that presents your school in a compelling way. This means shaping a winsome perception of who you are and communicating with your audience in a persuasive way. Your website is a major tool in this process, and having relevant, up-to-date content is necessary to make it an effective tool. On this episode, I'm joined by Dale Seabury, a school consultant who has helped many schools improve their marketing efforts. We talk about how to know when it's time to revaluate your site's content, what the process looks like, and helpful tips to make it a success!Find Dale on LinkedIn: https://www.linkedin.com/in/dale-vecere-seabury-65b72337/Visit Dale's Website: https://seabury-consulting.com/Find Madison on LinkedIn:https://www.linkedin.com/in/madisoncarr/Visit Madison's website:https://www.creativechameleonstudio.com/
- Jun 2, 202548 min
Episode #20: Igniting The Joy Of Education w/ Scott Barron
On this episode, we're joined by Scott Barron of School Growth. Scott helps support school leaders, guiding them through strategic alignment, leadership retreats, and professional development. We discussed the challenges of internal school alignment, why strategic services must be tailor made for your school, and what it takes to rediscover joy in education.Find Scott on LinkedIn:https://www.linkedin.com/in/scottebarron/Visit School Growth:https://www.schoolgrowth.com/Find Madison on LinkedIn:https://www.linkedin.com/in/madisoncarr/Visit Madison's website:https://www.creativechameleonstudio.com/
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About True Colors: A School Branding Podcast
Welcome to True Colors, a school branding podcast. Here we learn how to represent your school in a correct, competitive, and compelling way. We bring on experienced educators and experts to discuss the ins and outs of displaying your school’s true colors.Hosted by Madison Carr, the owner of Creative Chameleon Studio. With years of experience in developing brand strategies & designs, she helps schools look as great on the outside as they are on the inside.
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