Keep the Main Thing the Main Thing: Dr. Peter Kevorkian on Purpose-Driven Practice and Burnout Prevention, EP 256

What happens when the business of healthcare starts to crowd out the heart of it? In this episode, Tracy Cherpeski sits down with Dr. Peter Kevorkian — President of Life Chiropractic College West and a chiropractor with 42 years in private practice — to talk about the one thing that separates thriving practice owners from burnt-out ones: staying connected to your purpose.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Dr. Peter has spent his career as a voice of conscience for healthcare practitioners, reminding them that they entered this work to serve people — not to be consumed by coding, compliance, and insurance bureaucracy. In this conversation, he shares how he built a predominantly self-pay practice that made a very good living without ever turning a patient away, what patient empowerment actually looks like in practice, and why he believes the healthcare system functions more like a sick care system than a wellness one.  He closes with a message so simple it stops you in your tracks: everyone wants to feel heard, significant, and loved. Lead from that, and everything changes.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page