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Thriving Practice with Tracy Cherpeski: Daily Summaries Delivered
by Tracy Cherpeski
Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership.
Latest Episodes
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- 3 days ago34 min
Beyond Your Paycheck: How Physicians Can Build a Second Engine of Wealth Featuring Rob Natale, EP 292
You earn six figures. But what if your entire financial future depends on being able to work? In this episode, Tracy Cherpeski sits down with Rob Natale, founder of North Square Capital, to explore why high-earning physicians need a "second engine of wealth." Rob spent over a decade in corporate finance at firms like Morgan Stanley, Merrill Lynch, and UBS before leaving to help physicians build financial security outside their practices. He shares four real estate investment pathways—from direct ownership to passive syndications—and walks you through the returns, tax implications, and which strategy might be right for you. But here's what makes this conversation so compelling: Rob's personal story. When he was 13, he was diagnosed with chronic fatigue syndrome. That experience—and a team of physicians who truly believed in him—shaped his entire mission. He's publishing a book this month and is deeply committed to helping medical professionals protect themselves and build generational wealth. Whether you're thinking about passive income, planning for retirement, or wanting to eventually sell your practice for maximum value, this episode gives you the framework to start. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 1 weeks ago39 min
More Hands Don't Fix a Broken Process: Practice Operations Featuring Ginger Hilton, EP 291
Most practice owners know their patient volume. Far fewer know their denial rate, cash on hand, or what a credentialing delay is costing them this month. In this episode, Tracy Cherpeski talks with Ginger Hilton, founder of Nautilus Operations Consulting, about the operational foundations that keep an independent medical practice profitable and the owner out of the weeds. Ginger spent 15 years inside healthcare offices, working every role from medical assistant to office manager before launching her consulting practice. She walks through the numbers every owner should track, what an operational foundation actually includes, the difference between an office manager and a fractional COO, and why you should never automate a workflow you haven't cleaned up first. You'll also hear the two biggest misconceptions practice owners have about operations, including why more hands don't fix a broken process, and the one condition that has to be true before any operations help can work: a real willingness to delegate. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 2 weeks ago15 min
You Don't Have to Give Up Your General Practice to Find Your Niche – A Special SNACK Episode, EP 290
Most independent practices start by saying yes to every patient and every service the license allows. Over time, that yes can stretch the schedule, the staff, and the marketing so thin that no one can name what the practice does best. In this SNACK episode, Miranda Dorta turns the mic around and interviews Tracy Cherpeski about narrowing a niche. Tracy shares why she moved from generalist coach to working exclusively with independent healthcare practice owners, the fears that came up along the way, and what she'd tell an owner who says they can't afford to turn patients away. You'll hear how a general practice can add a specialty without giving up current patients, the early signs a practice may be offering too many services, and why your numbers should come before your fear. Tracy also explains how blocking time in the schedule protects your focus and why your front desk team should manage the calendar. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 2 weeks ago40 min
Practice Automation Isn't About Replacing Staff—It's About Keeping Them Featuring Jeremy Hummer, EP 289
What if the reason your practice is burning out isn't broken people—it's a broken system? In this episode, Tracy Cherpeski sits down with Jeremy Hummer, SVP of Strategic Partnerships and Growth at Certified Health, a practice automation platform that's been quietly solving this problem for healthcare systems and group practices for over 12 years. Jeremy comes from hospitality, not healthcare IT—and that changes everything. Certified Health started by helping enterprises consolidate patient identity across thousands of locations using biometrics. But Jeremy realized the real insight: automation isn't about replacing staff. It's about freeing them from paperwork and repetitive data entry so they can actually connect with patients. In this episode, you'll hear about the 'training hamster wheel'—the invisible cost of staff turnover that most practices don't calculate—and why the biggest fear about AI and automation completely misses the point. Tracy and Jeremy discuss real implementation challenges, the importance of stakeholder buy-in before deploying any technology, and how to think like hospitality instead of IT when designing patient experience. Plus: how multi-location practices can unify workflows across disparate EMR systems without expensive replacements. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 3 weeks ago45 min
A Kiosk Won't Fix a Broken Process: What a Former Chef Knows About Practice Technology Featuring Aaron Westphal, EP 288
Will a patient check-in kiosk cost your practice the human touch, or give it back? In this episode, Tracy Cherpeski talks with Aaron Westphal, president of Kiosk Group, about self-service technology for independent healthcare practices. Aaron started in professional kitchens, and he explains why a good kiosk setup works like a well-run line: many stations, one plate. He and Tracy cover how kiosks connect with your EHR, why you still need a great front desk, the difference between automation and AI, and why fear of technology can quietly cost a practice time and money. You will also hear how to decide whether your problem is about people, systems or tools, why modular technology can grow with you, and the first question Aaron asks every prospective customer. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 4 weeks ago12 min
Time Off Isn't Time Off If Every Decision Still Runs Through You – A Special SNACK Episode, EP 287
Ask a practice owner when they last took two weeks off without checking in once, and you'll usually get a long pause. In this SNACK episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to talk about what it takes to step away from your practice, with the holidays close enough to make it urgent. A 2024 JAMA Network Open study found that about 70% of the physicians surveyed worked on vacation, and fewer than half had full inbox coverage. Tracy explains why the inbox is only the visible part, and why time off turns into work from a different location when every decision runs through one person. In this episode, you'll hear: Why decision rights come before coverage How to use the ABCD delegation quadrant for team decisions How to test time off with a long weekend before you try a week or two A 10-minute exercise to start this week Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- Oct 7, 202618 min
Don’t Wait, But Don’t Rush: A Year-End Order of Operations for Practice Owners, EP 286
Exhausted practice owners tend to wait for the holiday break to plan next year, or rush a purchase just to feel like they moved something. Both come from the same place, and both cost more than they seem to. In this solo episode, Tracy Cherpeski shares a year-end order of operations built on one idea: don’t wait, but don’t rush. You’ll hear five steps you can start in November: know your numbers, name whether you have a people, systems, or tool problem, clean up the process before you automate it, choose your tools and partners with a clear head, and give time back to your team and yourself. Tracy also shares a client story about making space for planning first, and previews two November gatherings, including the first look at the Bottleneck Diagnostic. It is also a big month on the show, with Aaron Westphal, Jeremy Hummer, and Ginger Hilton joining Tracy one per week. November Gatherings Community of Practice Gathering: Tuesday, November 10, 2026, 7:00 to 8:30 p.m. Eastern. A structured 90 minutes with questions submitted in advance (or asked in the moment), hot seat coaching, and conversation with fellow practice owners. The Bottleneck Diagnostic is introduced at this gathering. Click to register. MasterMind Gathering: Friday, November 20, 2026, 9:00 to 10:00 a.m. Eastern. A popcorn-style conversation with no presentation and no advance questions, led by Tracy. It is a good place to ask about Thriving Practice Community programming and get a feel for how the community works. Click to register. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- Sep 30, 202637 min
Some People Own a Business. Some People Own a Job. Featuring Mike Milligan, EP 285
What's the most important financial document a practice owner will ever have? It's not a mutual fund, a will, or a trust — according to this episode's guest, it's a written financial plan. Tracy Cherpeski sits down with Mike Milligan, founder of One Oak Financial, a B Corp certified firm that works with high-income earners, especially physicians and practice owners. Mike spent his early career on Wall Street before building a firm around impact over profit. In this conversation, he draws a sharp line between practices that are thriving and practices that are just surviving, and explains why some people own a business while others just own a job. They also dig into money scripts, why taxes may be the biggest expense practice owners never address, and how a written plan can keep you from making decisions out of fear when the market gets shaky. If you've been meaning to have the money conversation but keep putting it off, this one's for you. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
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About Thriving Practice with Tracy Cherpeski
Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership.
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