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Thriving Practice with Tracy Cherpeski: Daily Summaries Delivered
by Tracy Cherpeski
Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday37 min
Before You Buy AI: The Smarter Way to Cut Admin Burden and Grow Your Practice Featuring Clark Van Oyen, EP 272
How much of your team's day disappears into phone calls, faxes, and data entry? In this episode, Tracy Cherpeski sits down with Clark Van Oyen, founder of Cortico Health — a company that has helped nearly 10,000healthcare professionals reduce administrative burden through smart automation and better workflow design. Clark's journey began with a single pediatric clinic drowning in 800 phone calls a day. After moving booking online, the calls all but disappeared — and the practice grew from 12 physicians to 22 in just 18 months. Today his mission is to isolate, understand, and eliminate anything that pulls providers away from patient care. You'll hear why scheduling eats up about 40 percent of support staff time, where admin burden hides in plain sight, why AI phone systems fully resolve only about half of patient calls, and the single most valuable habit a practice owner can build: holding vendors accountable for outcomes, not methods. Clark also shares the free fixes hiding on your practice website. If you've ever wondered whether your practice really needs AI — or just needs the right assessment first — this conversation is for you. Read the full show notes, memorable quotes, and key takeaways. Want to keep the conversation going? Join us for a free AI roundtable featuring Dr. Sarah Baldwin, a physician who has used automation to reshape her own practice. We'll talk through how to decide which tools actually earn a place in your practice — and which ones don't. Save your spot on August 18, 2026, Register here at PracticeSuccess.co/SmartPractice Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 5 days ago12 min
Why Practice Growth Isn't a Straight Line (And What To Do When It Cycles Back) - A Special SNACK Episode, EP 271
You survive a hard season of practice ownership and assume smooth waters are ahead. Then a new stage of growth arrives — a bigger team, a new location, more patients — and suddenly you're right back in the messy middle. In this SNACK episode, Miranda Dorta turns the tables on Tracy Cherpeski to ask why practice growth cycles instead of moving in a straight line. Tracy unpacks the difference between cycling back through a hard season and actually losing ground, why new growth tends to restart the hard parts of practice ownership, and how a solo neuropsych practice's growth into a two-location, 20-plus-person team exposed gaps that “we're all adults here” couldn't fix. She also shares a personal story about getting knocked around by ocean waves that became a surprisingly useful metaphor for resistance versus surrender. If you're a healthcare practice owner in a hard season right now, this conversation is a reminder: it's not regression, it's information. Episode Referenced The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260 Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 1 weeks ago35 min
Don’t Wait for the Audit: Three Compliance Gaps Hiding in Your Practice Featuring Dr. Natasha Guess, EP 270
What if the biggest risk in your practice is the one sitting quietly in a policy binder you haven’t opened in two years? In this episode, Tracy Cherpeski talks with Dr. Natasha Guess, founder of Guess Compliance Consulting, about why healthcare compliance is an operational system — not a legal checkbox. Born and raised in Guyana, South America, Natasha saw what happens when healthcare structure is missing — and built a career helping small and mid-sized practices in the U.S. and Canada protect their patients and their businesses. She shares the three compliance gaps she finds in nearly every practice, why your vendor agreements deserve a quarterly review, how growth quietly creates new exposure, and the one step you can take this week to strengthen your foundation. Whether you’ve been putting off a compliance review or you’re not sure where your gaps are, this conversation makes the whole topic feel manageable — and gives you a clear place to start. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 2 weeks ago43 min
30 Seconds to Connect: What Healthcare Practices Get Wrong About Patient Communication Featuring Danny Bobrow, EP 269
What’s the single most costly communication breakdown in your practice? Chances are it’s happening before a patient ever walks through your door. In this episode, Tracy Cherpeski sits down with Danny Bobrow, a healthcare marketing consultant who has spent more than 35 years helping dental and medical practices grow — not just by generating leads, but by helping teams turn those leads into loyal, kept appointments. Danny introduces the concept of “missed moments” — the small communication failures that quietly cost practices thousands — and shares his Persuasion Blueprint framework built around three Cs: caring, connection, and collaboration. He explains why the first 30 seconds of a phone call can make or break a patient relationship, why enthusiasm is a tool most teams either misuse or skip entirely, and what mountaineering taught him about leading a team under real pressure. If you’ve ever wondered why your front office feels disconnected from the care you deliver clinically — or why patients aren’t converting even when your marketing is working — this conversation offers a clear and refreshing path forward. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 2 weeks ago11 min
Two Websites, One Brand: What Our Site Merger Taught Us – A Special Snack Episode, EP 268
What happens when a growing practice launches a second website to give a new offering room to breathe? In this SNACK episode, Miranda Dorta turns the mic around on host Tracy Cherpeski to unpack why they built the Thriving Practice Community its own separate website, why it didn't perform the way they hoped, and why they recently merged everything back into one unified brand. Tracy and Miranda get candid about what the analytics revealed, why a standalone scrolling site struggled with SEO, and the moment Tracy realized that separating her personal brand from the community was working against her, not for her. They also share the eight-week rule they use to test and evaluate any business decision before deciding whether it's working. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 3 weeks ago43 min
“I Take What I Get” — And Other Costly Myths About Your Payer Contracts Featuring Brett Spark, EP 267
Most private practice owners have a feeling they're not being paid what they're owed by insurance payers — but very few can prove it. In this episode, Tracy Cherpeski talks with Brett Spark of Aroris Healthabout why payer underpayment is so common, and why visibility into your payer contracts might be the most overlooked lever for practice profitability. Brett's path is unique: he spent the first half of his career inside a large regional health system before being recruited into a private practice CEO role. That shift exposed him to how differently independent practices operate — and to a problem almost every one of them shares: not one of his clients has ever had their own contracts, amendments, and fee schedules fully organized in one place. You'll hear how underpayment happens, what Aroris Health's software does to catch it, and why Brett believes doing something is always better than doing nothing when it comes to your payer relationships. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- 4 weeks ago17 min
Still Doing It Yourself? What That's Really Costing Your Practice, EP 266
Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy Cherpeski asks the question most practice owners don't want to answer: is that actually your job? This isn't a time-management talk. It's an honest look at one of the most predictable tipping points in founder-led healthcare practices — the moment when caring so much that you do it all yourself quietly becomes the thing capping your growth. Tracy walks through a real client story (two locations, one human bottleneck), the guilt loop no one talks about, and the root-bound plant metaphor that just might be the most accurate picture of where your practice is right now. You'll leave with three gut-check questions to test where you actually stand — and a clearer sense of what it would take to finally let the season end. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
- Jun 26, 202612 min
“I Don’t Want to Burden Them”: The Real Reason Practice Owners Go It Alone – A Special SNACK Episode, EP 265
Private practice ownership comes with a particular kind of loneliness that no one warns you about. In this SNACK episode, Miranda Dorta turns the mic around and interviews Tracy Cherpeski about what isolation actually costs practice owners, and why so many high-achieving providers resist the very support that could help. Tracy gets honest about a pattern she sees often: practice owners who don’t even recognize their own isolation until someone else names it first. It’s rarely a lack of support at home, she explains; it’s reluctance to burden the people who already have full plates of their own. You’ll also hear why generic networking falls flat compared to peer-specific community, what visibly shifts in a practice owner’s body language once they let their guard down, and why “I don’t have time” is often about more than the calendar. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy’s LinkedIn Business LinkedIn Page
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About Thriving Practice with Tracy Cherpeski
Welcome to Thriving Practice - the show for healthcare practice owners who want to grow their practice while taking back their time. Hosted by executive coach and business consultant Tracy Cherpeski, this podcast features exclusive interviews with diverse healthcare business experts and successful practice leaders spanning the globe. Join us for authentic conversations about what it takes to build a successful practice without sacrifice. Our goal is to equip you with the right mindset, strategies and tools to take back your time, grow your practice and elevate your leadership.
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