362 - The Wicked Witches of Business (Sales & Marketing)

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it? In this episode, Annemie and Dayna get a little theatrical to break down one of the most important (and most avoided) distinctions in your business: the difference between marketing and selling, and why you genuinely can't have one without the other. Using Wicked as their framework, they make the case that Glinda (your marketing) gets all the love...