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The Tennis Business Academy Podcast: Daily Summaries Delivered
by David Martins
Join David Martins from The Tennis Business Academy for bite-size, nuggets of information, advice and ideas on all things related to running a tennis coaching programme or club.If you're out there working hard to get more people learning, playing and enjoying tennis, then I’m on your side and this podcast is for you.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- May 3, 202113 min
No One Cares About your Business as Much as You Do
If you've been in business for any length of time, you've probably noticed that other people don't seem to care about your business as much you do. Not a massive surprise, right?But the question is, how should you react to it? In this episode I propose 3 ideas to help you navigate this issue. HINT: the solution isn't to try and force other people to care.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/no-one-cares-about-your-business-as-much-as-you-doAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Apr 19, 202110 min
Word-of-mouth Isn't Enough
I’ve lost count of how many times I’ve heard coaches and club managers say something along the lines of “word-of-mouth is the only marketing we need”.Well, I think they’re wrong. In fact, unless they’re in the 1% of clubs and coaches in the world, they should definitely be proactive with their marketing and not rely on word-of-mouth alone.In this episode I explain exactly why word-of-mouth isn’t enough and what you should be doing instead.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/word-of-mouth-isnt-enoughAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Apr 12, 202112 min
31 Things You Need to Do Off-court to Create a Successful Tennis Business
What you do on-court is crucial to the success of your tennis club or business. No doubt about it. But there are also a million other things that you need to do off-court in order to make your tennis business or club successful.In this episode I cover 31 of these off-courts tasks that are important to get done to ensure the success and longevity of your tennis venture.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/31-things-you-need-to-do-offcourt-to-create-a-successful-tennis-businessAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Apr 5, 20218 min
Player Lifetime Value
How much is each player worth to you and your tennis coaching programme or club?And I don't mean from a sentimental or subjective point of view. I mean from an objective $ or £ perspective. Building strong, longstanding relationships with players is key for the success of any tennis club or coaching business. And the best objective measure of how successful you are at building these types of relationships is customer lifetime value. In this episode I explain what customer lifetime value is, why it's important to track it and how to actually calculate it.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/player-lifetime-valueAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Mar 29, 20219 min
Measuring Player Retention
In our industry, player retention is key. We all know this and work towards keeping people in the sport for life and ideally at our clubs and coaching programmes for years or even decades.But from my experience, even though we know that player retention is important, most of us don't measure it consistently. So, in this episode I address this. I will show you how easy it is to measure customer retention by measuring two simple metrics: customer churn and average customer lifespan.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/measuring-player-retentionAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Mar 22, 202112 min
Email Marketing Part 3: The Step-by-step Guide
Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club.In this episode I go through a step-by-step guide that covers everything you need to know to get the email marketing system for your tennis coaching business or club set up.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-3-the-step-by-step-guideAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Mar 15, 202114 min
Email Marketing Part 2: The 6 Basic Components You Need to Know About
Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club.In this episode I answer cover the 6 basic components that you'll need to set up in order to be able to use email marketing effectively for your coaching programme and/or club.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-2-the-6-basic-components-you-need-to-know-aboutAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
- Mar 8, 202112 min
21 Things You Could Be Doing During the Lockdown to Move your Tennis Business or Club Forward
Here in England we're counting down the days to go back on-court. So, now is the last chance to finish off the last few important tasks before we get extremely busy throughout the summer.With that in mind I thought it was appropriate to re-run the most popular episode of the podcast which covers 21 things that we could all be doing to move our coaching programmes and clubs forward while we not as busy on-court!This episode was originally recorded in November of 2020.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/21-things-you-could-be-doing-during-the-lockdown-re-releaseAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
About The Tennis Business Academy Podcast
Join David Martins from The Tennis Business Academy for bite-size, nuggets of information, advice and ideas on all things related to running a tennis coaching programme or club.If you're out there working hard to get more people learning, playing and enjoying tennis, then I’m on your side and this podcast is for you.
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