How much is each player worth to you and your tennis coaching programme or club?And I don't mean from a sentimental or subjective point of view. I mean from an objective $ or £ perspective. Building strong, longstanding relationships with players is key for the success of any tennis club or coaching business. And the best objective measure of how successful you are at building these types of relationships is customer lifetime value. In this episode I explain what customer lifetime value is, why it's important to track it and how to actually calculate it.You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/player-lifetime-valueAnd you can check out the Academy here: https://www.tennisbusinessacademy.com/academy
AI Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
No One Cares About your Business as Much as You Do
Word-of-mouth Isn't Enough
31 Things You Need to Do Off-court to Create a Successful Tennis Business
Measuring Player Retention
Free AI-powered recaps of The Tennis Business Academy Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.