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by Nick Huber
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In this episode with Peter, I break down what really happened behind the scenes after buying Somewhere and scaling Bolt Storage through one of the most chaotic real estate markets in years. We talk about the pressure that comes with raising outside capital, why discipline in underwriting saved us when rates doubled, and how slowing down in storage led me to double down on building a global talent machine. I share the hard lessons from rebranding, losing SEO overnight, restructuring an entire leadership team, and rebuilding the company around South African executives and performance driven systems. We also dive into why sales talent is the most expensive leverage in America and how building worldwide teams has become my biggest operational edge. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
In this conversation with Roohi, I break down why most entrepreneurs are chasing the wrong game. We talk about starting with the end in mind, setting a personal cash flow number, and building boring businesses that actually stack the odds in your favor. I explain why speed is your only real advantage as a founder, how momentum compounds over time, and why making 30K a month in a proven business beats swinging for a billion dollar moonshot most people will never hit. We also dive into confidence, communication, college, and how practicing discomfort early in life builds the muscle you need to win long term. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
In this episode with Chris and Chris, I talk about overcoming doubt, building irrational confidence, and using fear setting to make hard decisions less scary. We unpack lessons from chaotic early business seasons, anxiety filled moments, and the mindset shift toward extreme ownership that changed everything for me. We also cover leverage through hiring, auditing your time, focusing on sales and marketing, raising resilient kids, and why success means watering every garden in your life not just business. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
Jamie and I talked about why struggle is not something to avoid but something to embrace. We got into parenting, confidence, health, balance, and why giving yourself permission matters more than waiting for approval. We discussed what a good life actually looks like, how pressure shapes better people, and why playing the long game across generations is more meaningful than chasing status or shortcuts. This episode is about values, responsibility, and becoming someone your kids can be proud of. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
Nick Aufenkamp and I dug into the real reasons most entrepreneurs end up overwhelmed, broke, or miserable. We talked about delegation, generational wealth, and why the "boring" businesses often lead to the most freedom. I shared how I built leverage through international hiring, what I look for when choosing a game worth playing, and why long-term stress and sacrifice only make sense if you're chasing the right outcome. This is one of the most honest conversations I've had about work, family, and building a business that actually improves your life. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
Trevor and I talked through how I build real businesses by choosing better odds instead of chasing hype. I shared how I started from zero, tested demand with simple tactics, and why boring proven ideas beat trying to be the one in a thousand startup. We also covered pricing, firing bad customers, using data over ego, and why business never gets easier, you just get stronger. From building companies to raising kids who can handle discomfort, this episode is about doing hard things and winning because of it. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
Mikk and I sat down to talk about what it really means to build a business that supports the life you want instead of trapping you in a cycle of stress and burnout. I walked him through the lessons I've learned from operating service companies, investing in real estate, and hiring globally to lower overhead. We got into how I've used boring, simple businesses to build leverage, why momentum is the most dangerous drug in entrepreneurship, and how I protect my time so I can focus on what matters. We also talked about content, writing the book, and the pressure that comes with growing a holdco while staying grounded. This episode is about discipline, delayed gratification, and building a system that gives you real freedom. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
Matt and I talked about the kind of businesses that actually build wealth and why most people overlook them chasing trends that never pay off. I shared my story from Storage Squad to Somewhere and broke down how trading time for money is still the best place to start. We talked about the real odds of success, what Silicon Valley gets wrong, how to think about leverage, and when to finally hire so you can get back to doing high-value work. This one's about clarity, execution, and doing what actually works in the real world Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
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Want to build a successful business? Packed with the principles, strategies, and methods used to grow successful companies, The Sweaty Startup will help you make your vision a reality. Hosted by successful entrepreneur Nick Huber. Short, to the point and no fluff.
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