183 Bill Bailey of Satisfi Labs: How Sports Teams Are Using AI to Drive Revenue

Bill Bailey joins the Sports Business Leaders Podcast to discuss how artificial intelligence is changing the way sports organizations engage fans, generate revenue, and operate their businesses.Bill brings a unique perspective from his career across sports, technology, sales, and business development, including helping lead revenue efforts for the New Orleans Hornets as the franchise returned to the city following Hurricane Katrina.Today, Bill is helping drive growth at Satisfi Labs, a conversational AI company that has spent the past decade building technology for sports, entertainment, and tourism organizations.In this episode, Bill shares what rebuilding the Hornets taught him about the relationship between teams and their communities, why AI should be viewed as a new marketing and revenue channel, and how teams can use AI agents to create more personalized fan experiences. He also discusses the growing role of AI in college athletics, the importance of guardrails around fan-facing AI, and where the technology is headed next.For sports executives trying to understand how AI can move beyond experimentation and create measurable business value, this conversation offers a look at what is already possible and what is coming next.