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by Sports Business Leaders
Join the biggest and most active community in the Northeast Corridor where sports innovators connect, network, share ideas, and collaborate with ecosystem champions to drive global change.
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- Today23 min
190 Former MLB Player Bryan Goelz on AI, Analytics & Innovation in Sports
Bryan Goelz has experienced sports technology from nearly every angle: professional athlete, coach, entrepreneur, and sports tech executive.After being drafted by the Los Angeles Dodgers and spending time in the Dodgers and Red Sox organizations, Bryan transitioned into entrepreneurship and eventually built a career at the intersection of sports, technology, data, and AI. Today, he serves as VP of Business Development at Infinite Sky AI, where the company uses computer vision, AI, and physics-based modeling to generate performance insights from video. Infinite Sky currently processes every pitch across MLB and Triple-A as part of its work around command tracking and performance analysis. Bryan joined the Sports Business Leaders Podcast to discuss how AI is changing athlete evaluation, what separates sports tech companies that earn adoption from those that struggle, and why turning data into actionable insights is critical. He also shares lessons on selling technology into professional sports, navigating long sales cycles, listening to customer feedback, and knowing when a startup needs to adapt or pivot.
- Today35 min
189 From D1 Athlete to Entrepreneur: Chris Ryan on Building a High-Performance Business
Chris Ryan has spent his career at the intersection of fitness, business, and high performance.A former Division I track athlete at the University of Florida, Chris went on to become an entrepreneur, train high-level executives in New York, appear on NBC’s STRONG, and become one of the founding trainers at Mirror before its acquisition by Lululemon.Today, he’s the founder of Chris Ryan Fitness, where he works with executives, entrepreneurs, and professionals looking to improve their health and performance without sacrificing demanding careers.Chris joined the Sports Business Leaders Podcast to talk about his journey from athlete to entrepreneur, the lessons he’s learned building and selling businesses, and why he ultimately bet on himself to build his own fitness platform.We also discussed what he’s learned from working with high-level executives, the importance of understanding the person you’re selling to, why consistency matters in both fitness and business, and what it takes to play the long game as an entrepreneur.A great conversation on business, health, performance, and building something you believe in.
- 2 days ago28 min
188 The Business of Sports Venture Capital: Michael Proman of Scrum Ventures
Michael Proman is Managing Director and Partner at Scrum Ventures, where he leads the firm’s sports and entertainment investing strategy. His path to venture capital includes experience at the NBA and Coca-Cola, as well as building and exiting his own company.Michael joined the Sports Business Leaders Podcast to discuss how Scrum approaches investing across sports and entertainment, why the firm looks beyond traditional “sports tech,” and what separates an investable company from one that is truly venture-backable. He explains how Scrum evaluates opportunities across areas like human performance, recovery, licensing, fan engagement, and technologies with applications well beyond sports.We also discussed what Michael looks for in founders, why relationships play such an important role in sourcing deals, and how Scrum works with its portfolio companies beyond simply providing capital.A great conversation on venture capital, sports technology, entrepreneurship, and where the next generation of sports businesses may come from.
- 4 days ago34 min
187 Scott Fleischer of Monumental Sports: Streaming, Data & the Future of Digital Revenue
Scott Fleischer is the Director of Digital Sales at Monumental Sports & Entertainment, where he focuses on growing digital media and creating new revenue opportunities across one of the most diverse portfolios in professional sports.Monumental sits at the center of the Washington, D.C. sports ecosystem, with properties including the Washington Capitals, Washington Wizards, Washington Mystics, Capital City Go-Go, Capital One Arena, Monumental Sports Network, and its direct-to-consumer streaming platform, Monumental+.Scott joined the Sports Business Leaders Podcast to discuss how the shift from traditional television to streaming is changing the business of sports.The conversation covers Monumental’s unique local media strategy, the growth and monetization of Monumental+, how first-party fan data is creating new opportunities for teams and advertisers, the future of interactive advertising, and why streaming television is still only beginning to reach its full potential.Scott also shares what Monumental looks for when evaluating new technology partners and where he sees opportunities for companies looking to work with professional sports organizations.A great conversation on the intersection of sports, media, technology, fan engagement, and revenue.
- 4 days ago16 min
186 Scaling a Global Licensing Marketplace: Ari Zabersky on 800+ Brands & 1,000+ Licensees
Ari Zabersky grew up in the licensing industry, watching his family build a toy business and experience firsthand how difficult it was to secure valuable IP. Years later, he turned that problem into Negosh, a global licensing marketplace built to make it easier for brands and manufacturers to find each other and get deals done. Negosh now connects 800+ IPs with 1,000+ licensees and uses technology and AI to streamline a licensing process that traditionally relied heavily on relationships, manual outreach and lengthy negotiations. Ari says the platform has helped reduce deal timelines from six or seven months to as little as one or two months, and sometimes weeks. Ari joins the Sports Business Leaders Podcast to discuss building a two-sided marketplace, how AI is changing licensing, the opportunity for sports properties to generate incremental revenue through new categories and territories, and why international expansion could create significant opportunities for leagues, brands and manufacturers.
- 5 days ago23 min
185 National Squash League Team Owner B.G. Lemmon on Growing Pro Squash, Partnerships & LA28
B.G. Lemmon is the Co-Owner and General Manager of the Philadelphia Lightning, the 2025 National Squash League Champions.The National Squash League is bringing a new approach to professional squash through city-based teams, a faster-paced format, elite international players, and a greater focus on the fan experience.B.G. joined the Sports Business Leaders Podcast to break down what it takes to build a professional sports team and help grow an emerging league from the ground up.We discussed the story behind the Philadelphia Lightning, how the NSL is rethinking the traditional squash format, building a fan base, attracting sponsors and strategic partners, and creating new revenue opportunities around the sport.B.G. also shared how the league is approaching innovation and technology, why collaboration has been critical to its growth, and how squash's Olympic debut at LA28 could create a major opportunity for the sport.A great conversation about entrepreneurship, emerging sports, partnerships, and what it takes to build a new sports property.
- 1 weeks ago23 min
184 Tim Goldwater on The Business Behind Naming Rights, Sponsorships & Sports Partnerships
Tim Goldwater, Managing Partner of Goldwater Enterprises, joins the Sports Business Leaders Podcast to break down what actually makes a sports partnership valuable.With experience across Learfield, IMG College, Monumental Sports, Spectra, and Oak View Group, Tim has spent his career building partnerships across professional sports, college athletics, and hundreds of sports and entertainment venues.In this episode, Tim discusses why the biggest sponsorship opportunity isn’t always the best one, how brands should start with a business problem before selecting a property, and why sponsorships are increasingly being measured against real business outcomes rather than impressions and logo exposure.The conversation also covers the growing importance of data, hospitality, fan engagement, activation, and positioning when building partnerships that last. Tim shares lessons from major naming rights and sponsorship deals, including Goldwater Enterprises’ work on Stateside Live and the Asheville Tourists.For brands looking to grow through sports and properties looking to create more valuable commercial partnerships, this episode offers a practical look at what drives results in today’s sports sponsorship landscape.
- 1 weeks ago27 min
183 Bill Bailey of Satisfi Labs: How Sports Teams Are Using AI to Drive Revenue
Bill Bailey joins the Sports Business Leaders Podcast to discuss how artificial intelligence is changing the way sports organizations engage fans, generate revenue, and operate their businesses.Bill brings a unique perspective from his career across sports, technology, sales, and business development, including helping lead revenue efforts for the New Orleans Hornets as the franchise returned to the city following Hurricane Katrina.Today, Bill is helping drive growth at Satisfi Labs, a conversational AI company that has spent the past decade building technology for sports, entertainment, and tourism organizations.In this episode, Bill shares what rebuilding the Hornets taught him about the relationship between teams and their communities, why AI should be viewed as a new marketing and revenue channel, and how teams can use AI agents to create more personalized fan experiences. He also discusses the growing role of AI in college athletics, the importance of guardrails around fan-facing AI, and where the technology is headed next.For sports executives trying to understand how AI can move beyond experimentation and create measurable business value, this conversation offers a look at what is already possible and what is coming next.
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