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by Kristin Constable
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- 1 weeks ago13 min
The Big Idea | Ep. 02 — Category of One Series
You can do everything right — nail your positioning, build a powerful brand, create a full offer ecosystem — and still end up years down the road in a business that pays you well and quietly drains you. That’s not a legacy-level business. That’s a golden cage.In this episode, Kristin goes one layer beneath the strategy to the thing that has to come first: your Big Idea. The one central idea that fuels everything you do, keeps you from burning out, and becomes the invisible thread running through your brand, your content, and your client work.WHAT YOU’LL HEARWhy the Big Idea has to come before any positioning or strategy workKristin’s personal Big Idea and the philosophy behind Soulful CEOThe real cause of entrepreneurial burnout — and why we’ve been misdiagnosing itThe Soul Work Method: a 4-quadrant framework for mapping income + impactThe question you need to answer before you build your Category of OneTIMESTAMPS0:00 — The golden cage problem1:30 — What we’re building toward in this series3:00 — Kristin’s Big Idea: business as a vehicle for Soul Work4:30 — The spiritual philosophy behind Soulful CEO6:30 — Why burnout is a misdiagnosis8:30 — The Soul Work Method: income vs. impact framework10:30 — The four quadrants explained13:30 — The question you need to answer15:00 — Bridge to Episode 3Connect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coExplore MoreWant to go deeper on building the kind of positioning that moves your ideal clients through the yes ladder before they ever get on a call with you? That's exactly what we're building inside KNOWN.→ soulfulceo.co/known
- 2 weeks ago33 min
Why Your Ideal Clients Keep Saying No (And What Behavioral Science Says to Do About It)
In this episode of The Soulful CEO Podcast, Dr. Kieva Hranchuk, an Ivy League-trained behavioral scientist and buyer behaviour expert, joins Kristin Constable to explore the psychology behind why buyers say yes and why, even when your offer is exactly what someone needs, they still walk away. Together, they break down the science of decision-making and how you can architect a buying experience that moves your ideal clients from aware to enrolled without manipulation, pressure, or convincing.What You'll HearWhy losing a sales conversation usually has nothing to do with your offer, your price, or your ability to sell and what behavioral science says is actually happeningThe problem with the traditional marketing funnel and why it skips the psychological states buyers actually move through before they feel safe saying yesWhat resonance really means in sales (and why being "relatable" is one of the worst pieces of advice on the internet)How to build trust by showing your process, not just your results, and why this matters more now than it ever hasThe difference between authentic urgency and the manufactured scarcity tactics that repel the exact buyers you wantWhy reciprocity outranks likability in the decision to buy, and what that means for your content strategyHow to build momentum toward yes through micro decisions long before you ever make an offerWhy repelling the wrong buyers isn't just ethical, it's essential for the long-term culture and reputation of your brandChapter Markers[00:00] — When the right person still says no: the behavioral science explanation[02:00] — Sales as a life skill, not a business tactic[08:00] — Why the traditional marketing funnel is incomplete[10:00] — Introducing the ARISES Yes Ladder: the six psychological states buyers move through[15:00] — Safety and trust: why showing your process converts better than selling the transformation alone[17:00] — Activation and the identity lock: the final two rungs that seal the decision[21:00] — The convincing trap — and what it signals when you find yourself in it[22:00] — Authentic urgency: how to create genuine reasons to act without manufactured pressure[27:00] — Where to start this week if you want more yeses[30:00] — Surprising facts from behavioral science that most sales coaches get wrongConnect with Dr. Kieva HranchukInstagram: @the_yesprofessorFree Telegram Community: The Sales Synapse Yes By Design — Dr. Kieva's group coaching program built around the full ARISES framework. Cohort enrollment details available on her Instagram.Connect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.co Explore MoreWant to go deeper on building the kind of positioning that moves your ideal clients through the yes ladder before they ever get on a call with you? That's exactly what we're building inside KNOWN.→ soulfulceo.co/known
- Apr 15, 202619 min
How to Build a Category of One Business (The Decision Most Never Make)
In this episode of The Soulful CEO Podcast, Kristin Constable explores the internal decision that separates coaches, consultants, and industry experts who build legacy-level businesses from those who stay stuck in the service provider role and how claiming your Category of One before external proof arrives is the foundation everything else gets built on.She dives into practical strategies for breaking the four patterns that quietly keep established experts underpaid and under-recognized, and what it actually takes to step into the identity of a true Category of One leader in your industry.This is Episode 1 of a 10-part series being dropped exclusively inside of Known between April 15th-Aprill 22nd.Get inside of the private Telegram space KNOWN to get access to the rest of the 9 episodes in this series..Episode Highlights:Why legacy-level businesses aren't built through strategy — and the one internal decision that actually creates themWhat it means to master your own game before the titles existThe 4 patterns that act as a ceiling for established experts (and the surprising reason they all trace back to the same root)Why chasing shiny objects is a protection mechanism and how it keeps brilliant people in a generalist trapThe real cost of "speaking casually" about your work, and what dialled in language signals to premium buyersWhy hedging your positioning is the last pattern to shift and why it's also the most expensive one to hold ontoA preview of where the series goes next🎧 Listen & Subscribe:Apple PodcastsSpotifyConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coReady to build the business you're meant to be known for? Join KNOWN, Kristin's private community for established coaches, consultants, and industry experts: https://soulfulceo.co/known
- Apr 1, 202625 min
Category of One Business: How to Build a Legacy-Level Business Without Burnout
In this episode of The Soulful CEO Podcast, Kristin Constable explores the shift from chasing visibility to becoming known for your body of work—and how building a Category of One business can help you create both a legacy-level brand and a deeply fulfilling life.She dives into practical strategies for designing a business that prioritizes depth over volume, allowing you to scale your impact without sacrificing your lifestyle, creativity, or personal expansion. From redefining success beyond hustle culture to navigating the balance between ambition and ease, this episode sets the foundation for a new way of building in the modern era of business.As the Season 3 premiere, Kristin also shares a behind-the-scenes look at her own evolution—stepping into a slower, more intentional way of building, trusting depth over noise, and creating a new energetic blueprint for how she leads, lives, and grows.Episode HighlightsThe Wake-Up Call: Realizing she hadn’t fully unplugged in two years—and what that revealed about modern entrepreneurshipThe Power of Digital Detox: How stepping away created space for clarity, creativity, and aligned decision-makingDepth vs. Volume: Why the future of business isn’t more content—but more meaningful contentFame vs. Being Known: The critical difference between chasing attention and building a body of work that speaks for itselfThe Category of One Shift: What it really takes to become unforgettable in your industryLegacy-Level Business Design: How to build a business that supports your life—not competes with itSeasons of Hustle + Flow: Why sustainable success requires both ambition and intentional restScaling Without Self-Abandonment: How to grow your impact while protecting your energy and lifestyleThe New Era of Coaching & Consulting: Why information is no longer enough—and what clients actually need nowBehind-the-Scenes Evolution: Moving to the Sunshine Coast, redefining pace, and building a new energetic blueprint for business and life 🎧 Listen & Subscribe:Apple PodcastsSpotifyConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coJoin KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join
- Dec 19, 202540 min
10 Year Business Anniversary: The Failures That Shaped My Leadership & Business
In this episode of The Soulful CEO Path, Kristin Constable explores what 10 years of entrepreneurship has really taught her—through the lens of her 10 biggest failures—and how these lessons can help you build a more sustainable, aligned, and powerful business.She dives into the realities behind burnout, brand pivots, failed investments, revenue contraction, team challenges, and losing touch with your own brilliance—while sharing how each “failure” became a catalyst for deeper clarity, leadership maturity, and long-term success.Kristin unpacks practical strategies for building a business that scales without self-abandonment, learning how to simplify instead of overcomplicate, and remembering the full weight of your experience so you can lead with authority and confidence—both online and off.This episode closes out Season 2 with an open and honest conversation on the messy behind-the-scenes of entrepreneurship.Episode HighlightsBurnout Isn’t a Badge of Honor: How hitting six figures in year one came at the cost of sustainability—and what Kristin would do differently now.Branding & SEO Mistakes: The hard lesson of deleting early domains, content, and search equity—and what to know before rebranding.Business Partnership: Why a successful consultancy and partnership still led to misalignment and a major pivot.Letting Go Takes Time: How holding onto old work, contracts, and identities kept Kristin stuck longer than necessary.Revenue Contraction & Energy Leaks: Why spreading yourself too thin can quietly erode profit—even in a “successful” year.Costly Learning Curves: The truth about early Facebook ad investments, zero ROI launches, and refining offers over time.Team Leadership Lessons: Where leadership gaps show up when hiring support—and how ownership creates better outcomes.Do Less, Better (Redo Year): Why simplification is the strategy for 2026—and how “simple scales, complex fails.”Remembering Your Brilliance: The most important failure of all—forgetting the depth, experience, and credibility you already bring.The Brag List Practice: A powerful end-of-year exercise to reconnect with your story, your edge, and what makes you irreplaceable.🎧 Listen & Subscribe:Apple PodcastsSpotifyConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coJoin KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join
- Nov 22, 202541 min
How to Create Deep, Secure & Juicy Relationships: Love, Sex & Disruptive Dating with Jacqueline Stevens
In this episode of The Soulful CEO Path, Jacqueline Stevens, a life, leadership, and love coach on a mission to 🔥 Make Dating Delicious Again 🍒, joins Kristin Constable to explore the intersection of love, health, and leadership—and why your romantic life might be the most underrated personal development practice you’ll ever have.Jacqueline helps driven singles date with depth, build confidence, and create secure, soul-expanding relationships through her signature Disruptive Dating™ Method—a process that turns dating into a mirror for growth rather than a source of dread.Together, they unpack the emotional, psychological, and even physiological power of relationships, discussing why deep connection—not diet or fitness—is the ultimate predictor of well-being. From the energy dynamics of modern dating to the importance of conscious communication and self-leadership in love, this conversation is a masterclass in relational intelligence for high-achieving women.Whether you’re single, dating, or in a long-term partnership, this episode will shift the way you think about love, power, and the role relationships play in your personal evolution.Episode Highlights:Why Love Predicts Your Long-Term Health: The surprising Harvard research linking relationship satisfaction to longevity—and what it means for entrepreneurs.Disruptive Dating Method: How dating becomes a spiritual and personal development practice rather than a “numbers game.”Patterns & Attachment: Why high-achieving women often struggle in dating, and how unconscious patterns shape who you attract.Modern Dating Without the Burnout: How to meet people off the apps, flirt with confidence, and reconnect with your feminine energy.Integrated Decision-Making in Dating: Why the right pace isn’t about rules—it’s about whether you’re acting from alignment or from an old pattern.Equitable & Secure Relationships: What it really means to build relationships that are deep, rooted, conscious, and mutually invested.The Embodied Feminine: How women lead relational depth—and why reclaiming your emotional expression is the gateway to connection.From Codependency to Interdependence: Kristin shares her personal journey of healing, self-awareness, and building a secure relationship after past relational patterns.The Truth About Men & Accountability: Why women are the energetic leaders in dating, and how your boundaries, embodiment, and standards shape men’s behavior.Juicy, Expansive Intimacy: Why sexual expression is deeply tied to emotional safety, self-acceptance, and personal liberation.Download this delicious and practical guide to calling in love that feels aligned, embodied, and deeply nourishing here.🎧 Listen & Subscribe:Apple PodcastsSpotifyConnect with Jax:Website: joywithjax.comIG: @datingjoywithjaxConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coJoin KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join
- Nov 6, 202539 min
How to Host a Sold-Out Conference from Scratch: Lessons in Leadership, Mindset & Experience Design with Emily Shimwell
In this episode of The Soulful CEO Path, Yorkshire-born storyteller and experience designer Emily Shimwell joins Kristin Constable to talk about what it really takes to bring a big vision to life — even when you’ve never done it before.Emily is the founder of Dine Wilder and co-founder of Graze Wilder, two ventures united by her love of community, connection, and unforgettable experiences. Known for transforming gatherings into soul-stirring moments of meaning, Emily doesn’t just set beautiful tables — she creates moments that move people. Her mission is simple yet powerful: to help women reconnect — to themselves, to each other, and to the beauty of real human connection.In this episode, Emily shares the behind-the-scenes story of FEAST, the 100-person conference she pulled off in just a few short months — with no prior experience, no roadmap, and an unshakable belief that it was meant to happen.Together, Kristin and Emily dive deep into the mindset, strategy, and sheer determination it takes to create something extraordinary — and what it really means to lead with heart, hard work, and vision.Episode HighlightsThe Power of Belief: How Emily sold 85 out of 100 tickets face-to-face — and why conviction converts better than any sales funnel.Creating Connection That Lasts: The difference between a beautiful event and one that leaves people changed.Pricing, Positioning & Value Perception: What she learned about selling high-ticket experiences in a small market.Partnerships with Purpose: How intentional collaborations led to luxury brand sponsors (Saje, Eminence, Elate) saying “yes” instantly.Delusional Confidence as a Strategy: Why a little “healthy delusion” might be the most important mindset trait for entrepreneurs.Redefining Hard Work: The truth about hustle, alignment, and building something worth believing in.Vision for the Future: How Dine Wilder and FEAST are evolving into a movement that brings depth, connection, and humanity back into business.🎧 Listen & Subscribe:Apple PodcastsSpotifyConnect with Emily:Website: www.dinewilderevents.comIG: @emily_wilder and @dine.wilderConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.coJoin KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join
- Oct 23, 202531 min
Rest, Worthiness, and Sustainable Success For Entrepreneurs with Heather Boersma
In this episode of The Soulful CEO Path, Heather Boersma—coach, speaker, and author of The Rest Revolution—joins Kristin Constable to explore what it really takes for ambitious women to sustain success without burning out.With more than 20 years of experience teaching, speaking, and coaching, Heather helps high-achieving women expand their capacity for success by integrating mindset, emotional intelligence, and nervous-system regulation so their drive no longer comes at the expense of their well-being.Together, Kristin and Heather unpack how identity, worthiness, and productivity often intertwine for women entrepreneurs, and why slowing down is not weakness—it’s wisdom. They discuss the real meaning of rest, the difference between working from worthiness versus for it, and how to find balance between ambition and softness in modern entrepreneurship.Whether you’re scaling a business, leading a team, or simply feeling the weight of “doing it all,” this conversation will help you redefine rest, reclaim your energy, and lead with a more sustainable rhythm.Episode HighlightsThe Burnout Identity Loop – Why tying your identity and worth to business results keeps you stuck in exhaustion cycles.The Enemy of Rest Isn’t Busyness—It’s Unworthiness – Heather reframes rest as an internal state of enoughness rather than time off.Mind, Emotion, and Nervous-System Integration – How mindset work, emotional processing, and regulation create true resilience.Living From Worthiness, Not For It – The powerful reframe that changed Heather’s life and became the core of The Rest Revolution.Expansion Without Overload – How to grow your capacity for success while staying grounded, present, and energized.Healthy Rhythms of Growth – Why contraction, rest, and inward seasons are essential parts of sustainable leadership.🎧 Listen & Subscribe:Apple PodcastsSpotify📘 Grab Heather’s Book: The Rest RevolutionConnect with Heather:Instagram: @heatherboersmacoachWebsite: www.heatherboersma.comConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.co✨ Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join
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About Soulful CEO Podcast
Make sure to follow the show to get notified for upcoming episodes!"The Soulful CEO Path" is the place for the heart centered boss who’s all about building wildly abundant and aligned businesses. Hosted by Kristin Constable, this podcast guides established business owners down the roads less traveled, where the hustle is replaced with alignment, and success is measured by income and impact. Through a blend of grounded strategy and intuitive wisdom, each episode is crafted to support you in living and leading as a Soulful CEO. Whether you're looking to refine your vision, amplify your impact, or cultivate a business that truly resonates with your soul's purpose, you're in the right place. Welcome to the journey of becoming a whole-hearted leader in a world yearning for your unique contributions.
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