The Messy Middle of Fashion's Circular Economy

Amelia Eleiter co-founded Debrand in 2008, long before "circularity" was a buzzword, and has spent nearly two decades building the reverse-logistics infrastructure that sits in the "messy middle" of textile circularity with the sorting, identification, and traceability work that happens after a garment is returned, damaged, or overproduced. In this conversation Amelia walks Garr & Sabira through how that hidden layer actually functions, why recycling and circularity aren't the same thing, and how regulation and strategic investment are reshaping the economics of reuse. It's an wonderfully candid look at an industry from someone who refuses to oversell it.