Brands Can't Control the Aftermarket. That's the Whole Business.

Jimmy Funkhouser spent a decade inside Toys R Us before opening FERAL, a Denver outdoor shop that spent its first two and a half years selling new gear like everybody else, until he and a colleague realized brands control price right up until a product enters the aftermarket. In this conversation with Garr Punnett and Sabira Lakhani chat with Jimmy as he walks them through the operating reality of buying used inventory one unit at a time: what it costs in seconds, why a physical storefront beats a shipping label for sourcing, and why he thinks independent shops currently hold an advantage over chain retailers. It's a rare look at re-commerce as a business rather than as a sustainability line item.