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The Selling Circular Podcast: Daily Summaries Delivered
by Garr Punnett and Sabira Lakhani
Sabira & Garr discuss trending circular economy topics, joined by circular economy leaders to share best practices, growth tactics and the future of the movement.
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- 1 weeks ago1h 2m
Brands Can't Control the Aftermarket. That's the Whole Business.
Jimmy Funkhouser spent a decade inside Toys R Us before opening FERAL, a Denver outdoor shop that spent its first two and a half years selling new gear like everybody else, until he and a colleague realized brands control price right up until a product enters the aftermarket. In this conversation with Garr Punnett and Sabira Lakhani chat with Jimmy as he walks them through the operating reality of buying used inventory one unit at a time: what it costs in seconds, why a physical storefront beats a shipping label for sourcing, and why he thinks independent shops currently hold an advantage over chain retailers. It's a rare look at re-commerce as a business rather than as a sustainability line item.
- 3 weeks ago1h 2m
The Food Waste We Never See: Inside a De-Packaging & Recycling Facility
Todd Wilson spent ten years trying to convince someone to fund a machine that smacks food out of its packaging. Banks passed. He built it anyway in Michigan, a state with one of the lowest landfill surcharges in the country and no organics mandate to lean on. In this conversation with Garr Punnett and Sabira Lakhani, Todd walks through the economics of pre-consumer food waste: where sealed, unsold product actually comes from, who takes it once it's separated, and why the machine was never the hard part. It's an unusually candid look at the capital, the partnerships, and the smell involved in standing between a grocer and a landfill.
- Aug 12, 20261h 7m
Achieving Circular Success With Corporate Collaboration Not Competition
Dr. Phil Brown spent four years at TU Delft researching how companies collaborate to go circular, then joined a company built on the premise that mostly they don't. In this conversation with Garr Punnett and Sabira Lakhani, he traces the line from a master's project recovering plastics out of waste electronics to running sustainable innovation at Circularise and argues that the data layer everyone is now racing to build is step one, not the destination. The conversation covers who actually owns product data, why proof-of-concept paralysis is the real bottleneck, what has to be true for capital markets to fund recovery infrastructure, and which people you need in the room for a circular pilot to survive. It is a candid look at the unsexy plumbing of the circular economy from someone who has studied it academically and had to sell it commercially.
- Aug 4, 202652 min
Hyper-Authenticity & Stories Sell Circular Economy Not Data
Vojta Vosecký became LinkedIn's most-followed green creator not by sharing better data, but by abandoning it. In this conversation, the environmental engineer and founder of The Circular Economist explains how he learned — the hard way, in front of deflating workshop rooms — that fear and charts lose people, and story wins them. He and Garr dig into how to actually sell the circular economy: the 30-second analogy that won over a global CEO, why "recycling is the worst of your good options," where the real B2B opportunity hides, and why authenticity has become a competitive advantage in the age of AI slop. It's a masterclass in communication for anyone who knows their cause matters but can't get the room to care.
- Jul 1, 202651 min
The Icon For Reuse Is Here
Amy Larkin has spent her career proving that the people who seem least likely to cooperate can solve enormous problems together. A former Greenpeace Solutions Director turned founder of PR3, The Global Alliance to Advance Reuse, she joins Garr Punnett to make the case that recycling was never going to fix our packaging and plastic crisis — and that reuse, done at scale and built on shared standards, is the solution hiding in plain sight. Along the way she shares how a coalition of corporate "enemies" helped phase a potent greenhouse gas into a global treaty, why she calls herself a "radical collaborator," and what it took to launch the world's first standards-backed symbol for reuse. It's a conversation about defying the odds, the business case for reuse, and the human connection that makes systems change actually happen.
- Jun 23, 202655 min
The Messy Middle of Fashion's Circular Economy
Amelia Eleiter co-founded Debrand in 2008, long before "circularity" was a buzzword, and has spent nearly two decades building the reverse-logistics infrastructure that sits in the "messy middle" of textile circularity with the sorting, identification, and traceability work that happens after a garment is returned, damaged, or overproduced. In this conversation Amelia walks Garr & Sabira through how that hidden layer actually functions, why recycling and circularity aren't the same thing, and how regulation and strategic investment are reshaping the economics of reuse. It's an wonderfully candid look at an industry from someone who refuses to oversell it.
- Jun 17, 202651 min
Do Circular Economy Deals Die at Big Companies?
Gary Lewis is the co-founder and CEO of Resourcify, Europe's leading digital waste-management and circularity platform, which he founded in Hamburg in 2015 after a stint in the cruise-ship industry exposed him to the scale of the waste problem. A Forbes 30 Under 30 honoree, he's focused on making recycling and recovery economically obvious for large enterprises. He told listeners the best way to reach him is LinkedIn — and noted Resourcify is hiring (product and sales, including a future US Country Manager role).
- Jun 9, 202645 min
Is Your Recycling Failing & What To Do About It
Meredith Danberg-Ficarelli and Laura Rosenshine, co-founders of WATS, join Garr and co-host Sabira to make the case that commercial waste is the last unmetered utility — and what happens when you finally turn the lights on in the back of the house. The conversation moves from the broken trust between tenants and janitorial teams, to why diversion rate may be the wrong scoreboard, to the looming wave of packaging regulation. It's a practitioner's-eye view of an industry that hasn't fundamentally changed in decades and is now being forced to. If you manage waste for a building, a portfolio, or a brand, this one reframes the whole problem.
About The Selling Circular Podcast
Sabira & Garr discuss trending circular economy topics, joined by circular economy leaders to share best practices, growth tactics and the future of the movement.
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