Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

Charity Ibhadon is a Global Product Director at WPP, where she leads the development of an AI marketing tool. With 15 years in product — including three formative years at ASOS during its high-growth heyday — she came to the discipline via a decade in investment banking and an executive MBA. She has operated at VP and CPO level, leading large international teams across consumer technology and media. We discuss: — Why the explosion of product frameworks, books, and LinkedIn benchmarks has mad...