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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing: Daily Summaries Delivered
by Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago31 min
Let's Build a Competitor Conquest Campaign! (Episode 530)
Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story. In this episode, Chris Schaeffer tears down the myth of "conquesti...
- 2 weeks ago31 min
Rebuilding Your Google Ads Based on Revenue (Episode 529)
Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
- 3 weeks ago36 min
HUGE Changes to Merchant Center (Episode 528)
Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
- 4 weeks ago24 min
How Long Does It Take To Succeed With Google Ads? (Episode 527)
How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
- Aug 17, 202626 min
1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)
I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
- Aug 10, 202622 min
ChatGPT Ads vs Google Ads (Episode 525)
I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
- Aug 3, 202633 min
Answering Questions About Google Ads (Episode 524)
This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com
- Jul 27, 202629 min
Do This Before You Hire a PPC Manager (Episode 523)
In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days - https://opteo.com/psp Chris also covers the four phases of campaign success, what to expect in your f...
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About The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets.
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