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- 1 weeks ago40 min
Trump 2016: The Truth Behind Cambridge Analytica with Matt Oczkowski | #82
Nate Halberstadt sits down with Matt Oczkowski to break down the real Trump 2016 data playbook and so-called Cambridge Analytica scandal. They talk psychographics, Facebook wars, targeting the "shy Trump voter," and how AI and first‑party data are rewriting campaigns and brands today. Inside stories from the campaign war room to consumer intel — no media spin, just receipts. Matt Oczkowski is Founder & CEO of HuMn Behavior and the former Head of Product at Cambridge Analytica. He was one of the data masterminds behind the Trump 2016 and 2020 campaigns. Matt is on X at: https://x.com/mattoczkowski Timestamps: 00:00 – From Walker 2016 to Cambridge Analytica 01:40 – How Matt Was Pulled Into Trump World 03:49 – The Original Cambridge Analytica Pitch 06:00 – Inside GOP Tech in the McCain–Obama Era 12:23 – Facebook, the Friends API, and the “Scandal” 15:54 – Big Five Personality and Psychographic Targeting 19:43 – Million-Variant Testing and the Shy Trump Voter 29:37 – From the Facebook Election to the Texting Election 32:36 – Inside Trump’s 2020 Election Night War Room 35:56 – From Trump Data Ops to Consumer Brands & What's Next at Helm ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- 2 weeks ago44 min
From Sovereign House to Club Reign: Building the Next Era of American Culture - Nick Allen | #81
Today, Nathan Halberstadt of New Founding sits down with Nick Allen to talk about the origins of Sovereign House and his new venture, Club Reign. Nick Allen has been building cultural institutions in NYC for years, hosting over 35,000 people across hundreds of successful events. Learn more about Club Reign: https://clubreign.com/ Nick is also on X at: https://x.com/0xNickAllen Timestamps: 00:00 – The New IRL Frontier 01:00 – Introducing Nick Allen and the origins of Sovereign House 03:58 – New Venture: Club Reign 04:34 – Expanding beyond NYC: Lisbon, London, DC events 05:19 – Curating “high openness, highly disagreeable” people 09:13 – How to design events and venues that actually work 11:55 – Experience economy, decline of third spaces, rise of private clubs 19:25 – Investors, Soho House going private, and new club regulations 31:46 – Vision and buildout of Club Reign (design, murals, library) 39:10 – Current state, publications, and long‑term vision for Club Reign ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- Mar 20, 20261h 7m
What's happening at Stanford? with Elsa Johnson, Editor in Chief, Stanford Review | #80
Today, Nathan Halberstadt sits down with Elsa Johnson to talk about the situation among young people in America, especially on Stanford campus and at the Stanford Review. Elsa Johnson is the current editor in chief at the Stanford Review, the leading conservative magazine on campus. You can read their work at https://stanfordreview.org/ Elsa is also on X at: https://x.com/elsajohnson ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- Feb 25, 202635 min
Holding the Line against Woke Bureaucracies (ft. Jace Yarbrough) | #79
Today, @NatHalberstadt sits down with @JaceYarbrough to talk about Jace's journey: growing up in Texas, attending Stanford Law School, serving in the U.S. military, and leading key fights against COVID era woke tyranny in the military bureaucracy (and more). Jace Yarbrough is a TX native, veteran of the U.S. Air Force, Stanford Law School graduate, and candidate for U.S. Congress in the TX-32 race, endorsed by President Donald J. Trump and almost every group of young Republicans in the district - trust that Jace Yarbrough won through a strong track record of fighting on key MAGA issues. Jace Yarbrough's website: https://www.jaceforcongress.com/ Timestamps: 00:00 - 01:16 – Jace’s Vision: Restoring the American Family 01:16 - 03:40 – COVID Mandates & The Woke Military Bureaucracy 03:40 - 06:10 – Jace Denied Medical & Religious Exemptions, Facing Reprimand 06:10 - 09:36 – How Bureaucracies Crush Normal People 09:36 - 12:13 - Institutional Capture: Military, Universities, and Corporations 12:13 - 14:16 – Texas, Immigration, and Trump 14:16 - 16:37 – Growing Up in 1990s Texas vs. Raising Kids Today 16:37 - 20:14 – Building a Classical Christian Farm School (Ducks, Pigs, and No Screens) 20:14 - 23:39 – Stanford Law, Trump’s Election, and Getting ‘Radicalized’ 23:39 - 35:12 – Conservative Lawfare, AI, and Jace’s Run for Congress (TX-32) ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- Jan 13, 20261h 2m
The Real Reason Cities Are Losing Young Families - Aaron Renn & Bobby Fijan | #78
Today, Nathan Halberstadt sits down with Aaron Renn (Senior Fellow at American Reformer and Author of "Life in the Negative World") and Bobby Fijan (Co-Founder, The American Housing Corporation) to discuss the real reason big cities are losing young families, the life cycle of cities vs. suburbs, where young people should live during their early career, and better floor plans to make apartments and rowhomes more family-friendly. Aaron Renn is Cofounder and Senior Fellow at American Reformer. He also writes on cultural topics at aaronrenn.substack.com. Renn was previously an urban policy researcher, writer, and consultant. He was a senior fellow at the Manhattan Institute for Policy Research for five years. His work has been featured in leading publications such as The New York Times, The Guardian, and The Atlantic. https://www.aaronrenn.com/ Bobby Fijan, "the Bill James of Floorplans," is a real estate developer and Co-Founder of The American Housing Corporation. He advocates for family-friendly urban housing–rowhomes and kid-suited apartments–to reverse family flight and boost city birth rates. He hosts the "Why We Don't Build Apartments for Families" podcast and is a frequent commentator on housing policy and urbanism. https://americanhousing.co/ Timestamps: 04:38 – Demographic Shifts in America’s Cities 07:30 – Housing Cost Disparities: Austin vs. LA 08:17 – The Life Cycle of Cities vs. Suburbs 16:48 – Where Should Ambitious Young People Live? 24:40 – Why Do Families Leave the City? 32:43 – The Importance of Floor Plans and Extra Rooms 36:33 – Proximity, Trust, and the Realities of Urban Density 39:19 – Carmel, Indiana: Recipe for Community Success 44:06 – High-Trust Communities and Public Order 46:55 – Roundabouts: Carmel’s Unique Traffic Solution 50:55 – Religion and Community in Big Cities 54:31 – The Future of Religion in Urban America ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- Dec 19, 202535 min
Radical Islamic Terror, the NGO Complex & West Virginia (ft. Congressman Riley Moore & Noah Wall) | #77
Today, Nathan Halberstadt sits down with U.S. Congressman Riley Moore (R-WV) and Noah Wall (President, co-founder at State Leadership Initiative) to discuss the attacks on Christians abroad and American sovereignty at home. We dive into what state and federal levers can solve the problems we face today. Congressman Riley Moore (R-WV) represents West Virginia's Second District in the U.S. House of Representatives. He was previously treasurer and state rep in West Virginia. He's a native of Morgantown, WV and now lives with his wife and kids in Harpers Ferry, WV. Noah Wall is the President & Co-founder of State Leadership Initiative (SLI), an organization helping Red States become the driving force behind our country’s next Golden Age. Timestamps: 01:32 - Richard Nixon’s Legacy: Rehabilitation and Political Parallels 04:43 - Moore Hunting in West Virginia 07:28 - Religious Persecution of Christians in Nigeria 11:17 - NGOs in Nigeria, role of "U.S. Aid" 13:19 - Trump Designates Nigeria Country of Particular Concern (CPC) 16:28 - Security Threats: Global Terrorism and Domestic Impacts 19:49 - Exposed: The NGO Industrial Complex 28:49 - The Future of West Virginia ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- Dec 12, 20251h 21m
Hunting for a good wife (ft. Anon Guest - 'The Lone Ranger' & Dylan Schroeder) | #76
Today, Nathan Halberstadt sits down with an 'Anonymous Guest' and Dylan Schroeder, New Founding Chief of Staff, to discuss family formation, good wife hunting, and spiritual infrastructure in the United States. Our anonymous guest "The Lone Ranger" is former 75th Ranger Regiment, an Ivy League dropout, and has storied experience across business, politics, and cultural domains. Dylan Schroeder (https://x.com/dylanpschroeder) is Chief of Staff at New Founding, former World 50, Fortune 500 consulting. Timestamps: 0:01:52 – Unpacking Modern Dating 0:03:02 – Historical Family Matchmaking vs. Today 0:07:23 – Credentialing over Family Formation 0:10:00 – The End of All-Male Institutions 0:17:10 – Church as a Dating Sphere 0:22:25 – Critiquing the “Blessing of Singleness” 0:26:40 – Idolatry: Literal vs. Conceptual 1:02:33 – Immigration and Evil Spiritual Infrastructure 1:19:56 – Investing in Future Generations ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
- Dec 9, 202554 min
How the Shadow Government controls Red States - Sec. Chuck Gray (WY-R, Secretary of State) & Thomas Murray | #75
Today, Nathan Halberstadt sits down with Chuck Gray, Wyoming Secretary of State, and Thomas Murray, Senior Economic Strategist at the State Leadership Initiative, to discuss the national associations that comprise the "shadow government" and the covert influence they wield in red states. Thomas Murray is a Senior Economic Strategist at the State Leadership Initiative, where he leads efforts to strengthen state-level economic development. After graduating from the University of Virginia, he began his career at Bain & Company before shifting his focus to the state policy arena. His work centers on coordinating across red-state policymakers and private-sector leaders to advance policies that are both pro-business and pro-American. Check Gray is Secretary of State in Wyoming. A graduate of the Wharton School of Business, he previously served in the Wyoming House of Representatives, and has been focused on a range of pro-America policies, including voter ID, American energy leadership, and more. https://x.com/ChuckForWyoming ---------- Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com Find the Best People. Join our Talent Network: https://www.newfounding.com/talent The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings. Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ
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About The New Founding Podcast
New Founding is building the America you want to live in. On the New Founding Podcast, Santiago Pliego and Josh Clemens talk with allies and individuals who are working to do the same thing.
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