Trump 2016: The Truth Behind Cambridge Analytica with Matt Oczkowski | #82

Nate Halberstadt sits down with Matt Oczkowski to break down the real Trump 2016 data playbook and so-called Cambridge Analytica scandal. They talk psychographics, Facebook wars, targeting the "shy Trump voter," and how AI and first‑party data are rewriting campaigns and brands today. Inside stories from the campaign war room to consumer intel — no media spin, just receipts.   Matt Oczkowski is Founder & CEO of HuMn Behavior and the former Head of Product at Cambridge Analytica. He was one of the data masterminds behind the Trump 2016 and 2020 campaigns. Matt is on X at: https://x.com/mattoczkowski   Timestamps: 00:00 – From Walker 2016 to Cambridge Analytica 01:40 – How Matt Was Pulled Into Trump World 03:49 – The Original Cambridge Analytica Pitch 06:00 – Inside GOP Tech in the McCain–Obama Era 12:23 – Facebook, the Friends API, and the “Scandal” 15:54 – Big Five Personality and Psychographic Targeting 19:43 – Million-Variant Testing and the Shy Trump Voter 29:37 – From the Facebook Election to the Texting Election 32:36 – Inside Trump’s 2020 Election Night War Room 35:56 – From Trump Data Ops to Consumer Brands & What's Next at Helm   ----------   Follow New Founding across Social Media: Twitter / X – https://twitter.com/newfounding https://twitter.com/nathalberstadt YouTube – https://www.youtube.com/channel/UClCvCeAC7erMbc3zvuJN2_Q Website – https://www.newfounding.com   Find the Best People. Join our Talent Network: https://www.newfounding.com/talent   The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings.   Subscribe to the "New Founding Podcast" Podbean – https://newfoundingpodcast.podbean.com/ Apple Podcasts – https://podcasts.apple.com/us/podcast/the-new-founding-podcast/id1688229934 Spotify – https://open.spotify.com/show/1lSzo1TIs7MpVlCrzqbpap Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL25ld2ZvdW5kaW5ncG9kY2FzdC9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwiY8sLYno7_AhUAAAAAHQAAAAAQNQ