Episode 94: How to Launch a Music Artist (The 6 Phases From Zero to Momentum)

The leap from making songs to building a career isn’t magic — it’s momentum you can engineer. I pull back the curtain on how to launch a brand-new artist from zero data to investable, using a practical framework that blends creative clarity with disciplined execution. No hype, no guesswork, just a repeatable path that lowers risk and raises opportunity. I start by nailing the lane: genre, subculture, and the core emotional promise that tells fans who you are at a glance. From there, we move ...