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by Jonny Amos
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- 1 weeks ago47 min
Episode 97: How Artists Build Real Fans In China (Platforms, Strategy & What Actually Works)
China can look like the biggest opportunity in music and the easiest place to get lost. I sit down with Jonathan Heeter, who runs Middle8, an outsourced China division for Western labels and artists, to translate what actually works on the ground and what Western playbooks get wrong. We map the Chinese music streaming landscape through Tencent’s QQ Music ecosystem and NetEase Cloud Music, then dig into why discovery algorithms can feel more sophisticated while staying stubbornly opaque. The ...
- 2 weeks ago36 min
Episode 96: How Indie X Turn Fans Into Income (Artist Ownership & Revenue Strategy)
The fastest way to stall a music career is to build a following you can’t reach. I sit down with Jack McCarthy from IndieX to get practical about artist ownership: how attention becomes data, how data becomes relationships, and how relationships become reliable income that does not vanish between releases and tours. We talk through a simple framework that turns the fuzzy idea of a “fan base” into something you can measure and improve: audiences on social platforms, contacts on your email lis...
- 3 weeks ago44 min
Episode 95: How SongPot AI is Changing Music Discovery (And What It Means for Sync & Creators)
You can feel the right track in your bones, but finding it inside a giant catalogue can still be painfully slow. That gap between what we mean and what search engines can understand is where sync licensing briefs stall, temp tracks take over, and great back catalogue gets left behind. I'm joined by Tiangu Zhu, founder of Songpot, to unpack a simple but ambitious goal: building AI that truly understands music as a language, not just as metadata. We talk through the real-world problems music s...
- 4 weeks ago16 min
Episode 94: How to Launch a Music Artist (The 6 Phases From Zero to Momentum)
The leap from making songs to building a career isn’t magic — it’s momentum you can engineer. I pull back the curtain on how to launch a brand-new artist from zero data to investable, using a practical framework that blends creative clarity with disciplined execution. No hype, no guesswork, just a repeatable path that lowers risk and raises opportunity. I start by nailing the lane: genre, subculture, and the core emotional promise that tells fans who you are at a glance. From there, we move ...
- Apr 16, 202634 min
Episode 93: How Hit Songs Actually Happen (Inside A&R with Pete Ganbarg)
Hits don’t happen by accident. They happen when the right singer meets the right song and a focused team executes without ego. That’s the throughline of my conversation with Pete Ganbarg—a two-time Grammy-winning A&R leader whose fingerprints are on era-defining records and publishing wins—spanning artist development, writer mentorship, and the power of aligned campaigns. We start with the essentials: what makes an artist investable today. Pete is blunt about work ethic, output, and urge...
- Apr 7, 202639 min
Episode 92: How to Build a Music Career Without Permission (Audience, Data & Strategy)
What if the power in music has already shifted—and you just need the receipts to prove it? We sit down with Nashville and LA veteran Jason Hollis to unpack a modern blueprint for building leverage, owning your audience, and turning proof into power. From MySpace-era heat maps to TikTok verse-to-chorus teasers, Jason shows how artists can create undeniable momentum that attracts partners on their terms. We dig into the tactical steps that transform interest into leverage: mapping tours to rea...
- Mar 31, 202650 min
Episode 91: How to Become a Session Drummer (Real Career Path with Collette Williams)
The path from rehearsal room to global stages is rarely straight, and Collette Williams shows how grit, honesty, and community can bend the line in your favour. I sit down with the session drummer and multi-instrumentalist to unpack the craft behind TV appearances, the leap from drum tech to the Blossoms live setup, and the mindset that turns fear into fuel when the brief suddenly changes. Collette opens the door on the contrast between mimed TV performances and fully live broadcasts: the gl...
- Mar 25, 202640 min
Episode 90: How to Release Music Independently (Tools, Strategy & Startup Insights)
Your song is done. The artwork is perfect. Now what? We sit down with Adriano and James, the creators of Release Assist, to unpack a smarter way to launch music without drowning in choices. Their goal-led approach replaces vague hopes with a clear plan: define what success looks like, connect your data sources, and align every touch point—timing, metadata, pitching, distributor strategy—to the audience you actually want. What makes their vision refreshing is the mix of human guidance and pra...
About The Music Business Buddy
A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professional Jonny Amos. Jonny Amos is the author of The Music Business for Music Creators (Routledge/ Focal Press, 2024). He is also a music producer with credits on a range of major and independent labels, a songwriter with chart success in Europe and Asia, a senior lecturer at BIMM University UK, a music industry consultant and an artist manager. www.jonnyamos.com Join The Discord Server: https://discord.gg/xqmxrYSz
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