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The Money Sessions: Daily Summaries Delivered
by Tiffany McLain
Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.
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- 6 days ago46 min
From $110 & Paneled to $300/Session & FREE with Adina Babad
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application When Adina Babad first found Lean In. MAKE BANK., they were charging around $110/session, fully paneled with insurance, overwhelmed, and wondering how much longer they could keep doing it. Today, they charge $300/session, have left insurance panels behind, are seeing fewer clients, earning $10K+ months, and have built a practice that actually feels sustainable. But this episode isn't about marketing hacks or overnight success. It's about the uncomfortable work of trusting yourself, challenging deeply held beliefs about money, and learning that the biggest obstacle to premium fees often isn't strategy—it's the mindset underneath it all. If you've ever thought, "Other therapists can do it, but not me," this episode is for you. IN THIS EPISODE WE COVER How Adina went from earning about $110/session on insurance panels to $300/session in private pay. Why leaving insurance wasn't just a business decision—it was a trust-in-yourself decision. The fear of "betting on yourself" and what finally helped them move forward anyway. Why borrowing someone else's belief in you can be enough until you develop your own. The mindset work therapists try to skip—and why strategy alone won't get you premium fees. How childhood, family history, gender, culture, and money beliefs quietly shaped Adina's relationship with earning more. What happened after they stopped trying to stay small and started showing up in the world. Why networking isn't about being loud—it's about being genuinely yourself. How confidence is built by collecting evidence, not waiting to feel ready. What therapists who think "everyone else is special except me" need to hear. RESOURCES MENTIONED LIMB Academy LFF Calculator Adina's Website Adina´s Instagram
- 1 weeks ago15 min
A $55 Fee Raise in THIS Economy?! Here's What It Takes.
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Life First Fees Private Practice Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application "But Tiffany, how can I raise my fee when I don't even have enough clients?" That's exactly the question one therapist asked Tiffany after describing the practice she desperately wanted: 17 sessions a week. $200,000 a year. Enough space to actually enjoy her life. The problem? Getting there would require a $55 fee increase with her existing clients—and she hadn't received a new referral in weeks. So how do you raise your fees when you don't yet have evidence that anyone will pay them? You stop waiting for the evidence. Because if you need your desired future to exist before you're willing to move toward it, you will stay trapped inside the reality you already have. In this episode, Tiffany challenges the conventional order of operations therapists have been taught to follow: Get the referrals. Fill the caseload. Then raise the fee. What if that's backwards? What if the practice you want requires you to make decisions before you have proof that they will work? In this episode, Tiffany explores: Why waiting for evidence before making a change can keep you stuck indefinitely The paradox of wanting a different practice while continuing to make decisions based on your current reality Why "I'll raise my fees once I have enough clients" may be exactly what's keeping you from building the practice you want How fear around your current caseload can keep you loyal to a business model that isn't actually working for you Why your current circumstances are not evidence of what is possible for your future The difference between following the status quo and having the audacity to create a new reality What Prince can teach therapists about creating a world that doesn't exist yet Why conviction has to come before evidence How taking decisive action can create the evidence you were waiting for A real example of a therapist raising her fees by $85/session without clients saying no Why being in demand can start with the decision to act like the practice you want is possible The economy doesn't have to be perfect. Your current caseload doesn't have to be perfect. Your clients don't have to prove to you that they can pay more. You have to decide what you're building. Because the therapist who waits until the world says, "Yes, you can do that," may be waiting forever. But the therapist who decides, "This is the practice I'm creating—and I'm going to learn what it takes to build it," creates the possibility for evidence to follow. That's what Life First Fees require. Not blind optimism. Conviction. Action. Strategy. And the willingness to move before the evidence arrives. Because you can keep building the practice that's merely fine. Or you can have the audacity to build the one you actually want. If you're ready to stop waiting for permission and start creating your Life First Practice, email Tiffany at tiffany@leaninmakebank.com with the word "Icon." Because "fine" is not the goal.</p
- 2 weeks ago55 min
How this therapist & single mom got to her Life First Fee with Carol Covelli
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application What if becoming a premium fee therapist wasn't about seeing more clients—but about finally valuing the transformation you already provide? In this inspiring episode, Tiffany sits down with Carol Covelli, a therapist, business owner, and single mom of two who transformed both her practice and her life by reaching her Life First Fee. Carol shares how she moved beyond fear, stopped letting geography define what was possible, and built a practice around deep specialization instead of volume. Along the way, she discovered that raising her fee wasn't just about making more money—it was about becoming a better clinician, creating stronger boundaries, and building a business that could truly support her family. If you've ever wondered whether premium fees are possible for you, or worried that your circumstances make it harder than everyone else's, Carol's story is one you won't forget. IN THIS EPISODE WE COVER What finally led Carol to pursue her Life First Fee. How she dramatically increased her revenue while cutting her caseload nearly in half. Why being a single mom changed the way she thought about time, boundaries, and sustainability. The mindset shifts required to stop undercharging and fully own her expertise. How specializing in a highly specific niche transformed her marketing. Why therapists often confuse accessibility with self-sacrifice. The role that confidence, community, and coaching played in Carol's growth. How charging premium fees has improved both her business and her clinical work. Practical marketing lessons for therapists who want premium fee clients. Carol's advice for therapists who feel like charging Life First Fees isn't possible for them. RESOURCES MENTIONED LIMB Academy LFF Calculator Carol's Website
- 3 weeks ago20 min
A Seam in the White Room
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Life First Fees Private Practice Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application Most therapists think the hardest part is allowing themselves to want more. More income. More freedom. More creativity. More time off. A Life First Practice. But what happens after you let yourself want it? In this episode, Tiffany explores the next stage of growth—the one almost nobody talks about. Because once you stop wondering if a Life First Practice is possible and start moving toward it, something unexpected happens. You begin to see things you couldn't see before. A new possibility. A new level of clinical work. A new version of yourself. Tiffany calls it finding the seam in the white room. For years, you've been practicing inside the same room, doing meaningful work with your clients. Then one day, you notice what looks like a tiny seam in the wall. You get closer. And you realize it isn't just a seam. It's a door. A door that has been there all along. Opening that door changes everything. Not because the work you've been doing wasn't valuable—but because you suddenly discover there's an entirely new level of growth, clinical depth, and possibility waiting on the other side. And that's where the real work begins. In this episode, Tiffany unpacks: Why allowing yourself to want more is only the beginning of the journey What happens after you begin building a Life First Practice The powerful metaphor of "the seam in the white room" and what it reveals about clinical growth Why expansion often brings grief, regret, excitement, and uncertainty at the same time The hidden cost of trying to navigate new levels of growth by yourself Why every new level of success requires new resources, new support, and new ways of thinking How investing in yourself becomes part of becoming the therapist your future clients need Why the "messy middle" is not a sign you're failing—it's evidence you're growing The importance of surrounding yourself with people who have already walked through the next door How asking better questions opens opportunities that have been in front of you all along This episode is about far more than charging higher fees. It's about becoming the kind of therapist who is willing to keep opening doors. Because every time you step into a bigger room, you'll discover another seam. Another opportunity. Another level of yourself waiting to be explored. Growth doesn't end. It expands. And the therapists who build extraordinary practices aren't the ones who never feel overwhelmed. They're the ones who learn to stay curious enough to open the next door. If today's episode helped you see a seam you've never noticed before, email Tiffany at tiffany@leaninmakebank.com with the words: "I Want It." Because sometimes the biggest breakthrough isn't finding a new strategy. It's realizing the door has been there all along.
- Aug 17, 202654 min
Rural Virginia: 8 Months to $40K Revenue Boost with Half the Caseload
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Fun with Fees Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application When therapists tell themselves, "I live in a rural area, so premium fees aren't possible here," Leah Harlan is living proof that assumption isn't true. In just 8 months, Leah increased her annual revenue by more than $40,000 while cutting her caseload nearly in half. And she did it in rural Virginia. In this conversation, Leah shares what it looked like to move from exhaustion and overwork into a practice that actually supports the life they want to live. They open up about the fears, mindset shifts, fee increases, and practical decisions that made this transformation possible—and why geography wasn't the barrier they once thought it was. If you've been convinced your location, market, or community can't support Life First Fees, this episode is a must-listen. IN THIS EPISODE WE COVER Why rural therapists often underestimate what clients are willing to invest in therapy The mindset shifts Leah had to make before raising their fee How they increased revenue by over $40,000 in less than a year What happened when they reduced their caseload instead of adding more sessions The fears that surfaced throughout the fee-raising process How Life First Fees created more sustainability inside and outside the therapy room The connection between therapist burnout and undercharging Why premium-fee clients exist in every community—including rural areas What changed in Leah's confidence, boundaries, and clinical work as their practice evolved Advice for therapists who believe their market "can't support" higher fees RESOURCES MENTIONED LIMB Academy LFF Calculator Leah's Website
- Aug 10, 202615 min
Get Good Enough to Charge $600/Session
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Life First Fees Private Practice Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application What does it actually mean to be good enough to charge $600 per session? More certifications? Another modality? A better niche? A prettier website? Most therapists assume that charging premium fees is simply a reflection of clinical expertise. But in this episode, Tiffany challenges that assumption and asks a much deeper question: What if the thing that allows someone to charge $600 per session has less to do with what they know—and more to do with who they become? Because after working with therapists for over a decade, Tiffany has noticed something fascinating: The therapists who create Life First Practices don't just change their marketing. They change their relationship with themselves. They become freer. Freer from permission-seeking. Freer from fear. Freer from the opinions of colleagues. Freer from the invisible rules that tell them what's allowed and what's possible. And that freedom changes everything. In this episode, Tiffany explores: Why charging a Life First Fee is about far more than marketing or clinical skill What therapists often misunderstand about charging $600 per session The difference between earning more money and becoming more free Why SEO, Google Ads, copywriting, and marketing strategies are only the tip of the iceberg How internal limitations, fears, and unconscious beliefs create financial ceilings The surprising lesson Tiffany learned from a therapist successfully charging $600 per session who still didn't feel free Why making more money without doing the deeper work often leaves therapists trapped in new ways What it means to build a practice that gives you both time and money How personal transformation creates professional demand Why becoming more conscious, present, and fully yourself may be the greatest business strategy of all This episode is not about learning how to charge $600. It's about becoming the kind of person for whom charging $600 feels natural. Because there are therapists charging premium fees right now who are still trapped by anxiety, shame, people-pleasing, and fear. And there are therapists building extraordinary lives because they chose something deeper than a pricing strategy. They chose freedom. The kind of freedom that shows up in your relationships. In your parenting. In your business. In your ability to make decisions without constantly asking for permission. The real question isn't whether you're good enough to charge $600 per session. The real question is: What would happen if you became free enough to? If you're ready to build a Life First Practice that creates both financial success and personal freedom, we'd love to meet you. Apply to Lean In. MAKE BANK. through this link Or email tiffany@leaninmakebank.com with the subject line: "I'm Ready." Because the goal was never just $600 per session. The goal is becoming the version of yourself who no longer needs any
- Aug 3, 202648 min
$600/Session: A Mystery Guest You Cannot Miss
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Life First Fees Private Practice Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application What happens when a therapist charges $600 per session and becomes the target of criticism, projection, outrage, and endless commentary from other therapists? In this powerful and provocative episode, Tiffany sits down with a mystery guest we'll call Maverick—a Canadian trauma therapist who built a thriving premium fee practice and now charges $600 per session for deeply relational trauma work. Maverick shares the emotional reality of raising fees, the backlash they faced from colleagues, the clinical implications of becoming the "bad object," and why so many therapists remain trapped in martyrdom disguised as ethics. This conversation goes far beyond pricing. It's about desire. It's about self-abandonment. It's about what becomes possible when therapists stop organizing their lives around being perceived as "good." And it may completely change the way you think about money, power, accessibility, capitalism, and clinical work. In This Episode We Cover: Why Maverick chose to remain anonymous—and the surprising amount of hate they receive for charging $600 per session The journey from charging $80 per session to $600 in just two years Why simply raising your fee is not the hard part The emotional and identity-level work therapists face when stepping into premium fees How therapist training reinforces self-abandonment and martyrdom What therapists get wrong about accessibility, privilege, and client decision-making Why therapists often assume they know what clients can and cannot afford The clinical importance of becoming the "bad object" How fee conversations mirror relational trauma dynamics Why many therapists unconsciously organize their practices around avoiding discomfort The difference between living in fantasy versus living in reality How Maverick learned to stop collapsing criticism into "I am bad" Why being well-rested, well-trained, well-supported, and financially secure makes therapists better clinicians The connection between premium fees and providing transformational trauma therapy Maverick's take on capitalism, social justice, and why therapists are often the wrong target Why AI will replace many forms of transactional therapy—but not deeply relational work The future of private practice and what therapists need to do to remain valuable How therapists unknowingly model self-abandonment to clients through their businesses What therapists lose when they prioritize being liked over being effective Resources Mentioned: LIMB Academy Life First Fee Calculator About The Money Sessions The Money Sessions is the podcast for therapists who are ready to stop t
- Jul 27, 202614 min
The Myth of the Insurance Boogeyman
Ready to set your fee? You choose the dream, we'll do the math.🎁 Download our FREE Life First Fees Private Practice Calculator 👉🏽 https://www.leaninmakebank.com/free Ready to charge Life First Fees? Click here to fill out an application Therapists are afraid of a lot of things. Raising their fees. Leaving insurance panels. Being visible. Being judged. Failing publicly. But according to Tiffany, one of the biggest obstacles standing between therapists and the lives they actually want isn't reality. It's a story. A story that says: Insurance is the only safe option. The market is too competitive. Clients won't pay. The economy won't support it. Someone out there is stopping you from succeeding. In this episode, Tiffany challenges one of the most persistent myths in private practice: The belief that there is a boogeyman standing between you and the business you want. Because while insurance companies certainly create challenges, many therapists have unknowingly built entire careers around reacting to fear instead of responding to possibility. And that fear comes at a cost. A cost measured in exhausted evenings. Financial anxiety. Overloaded caseloads. Missed time with family. And years spent living far below your actual potential. In this episode, Tiffany explores: Why therapists often give away their power to systems they believe control them The hidden emotional payoff of believing someone else is responsible for your limitations How fear-based thinking keeps therapists trapped in business models they no longer want Why insurance isn't the true obstacle for most therapists The difference between reacting to circumstances and creating a vision for your future How chronic financial stress quietly impacts your quality of life Why many therapists have stopped imagining what they actually want The invitation to stop building a practice around fear and start building one around possibility What it means to become the hero of your own story instead of waiting to be rescued How to begin imagining "you to the max" and building a practice that supports that vision This episode is ultimately about reclaiming agency. Because the question isn't whether insurance is frustrating. The question is: What are you going to do with the one life you have? Will you continue organizing your business around fear? Or will you finally give yourself permission to imagine something bigger? A practice where you see fewer clients. Charge fees that support your life. Spend more time with your family. And stop carrying the constant weight of financial anxiety. As Tiffany asks in this episode: Who are you at your fullest potential? Who are you to the max? Because the future you want won't be built by hiding from fear. It will be built by deciding that fear no longer gets to make your decisions. If you're ready to stop playing defense and start building a Life First Practice, fill out an application through <a
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