
Three months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I'd been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money? That rabbit hole became the AI Assessment business I now run, and it became this episode. This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone. If you run an Australian business and you've known for a while that AI matters but haven't really started — this is for you. Chapters 00:00 — Welcome 00:33 — 4am, three kids asleep, one question 02:15 — Who this is for 02:35 — Why February changed everything 04:35 — The system I copied from my wife 07:30 — The verification layer (AI hallucinates) 09:45 — The founder journey at 10x speed (vs Entrepreneur First) 12:00 — Rod Bishop: solo founder, no CTO, no VC 13:10 — Why bespoke beats generic 15:30 — Sam's boxing gym 17:30 — The Johnny lighting story 19:00 — The stack (Dale asked) 23:00 — Why organic content first 26:30 — What this means for you (Pete and Mat) 28:30 — Outro Resources mentioned AI Assessment: jakewoodhouse.io/ai-assessment Tools: Claude, ChatGPT, Perplexity, Riverside, Opus Clip, Higgsfield AI, Gamma Books: Zero to One by Peter Thiel; The Hard Thing About Hard Things by Ben Horowitz Entrepreneur First (talent-first accelerator) Previous episode with Rod Bishop on the Jake Woodhouse Podcast Call to action If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn't, full refund.
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F*cking magnificent stuff man. 10/10 (JWP120)
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