The Jake Woodhouse Podcast

The Market Intelligence Report: Version 1 (JWP128)

July 5, 2026·27 min
Episode Description from the Publisher

A few weeks ago I sent an early version of my business to 44 people I trust. My main aim: tell me why it wouldn't work. Well over twenty replied. One even told me to get a job. All of it was valuable. What I didn't realise at the time was that I was accidentally building a market intelligence database. This process has fundamentally changed how I think about building Bitcoin Custody Architect. In this episode I share Version 1 of that report. What you'll hear: Why one opinion is interesting but five independent people saying the same thing is evidence How the market moved me from sovereignty to recovery, and from documentation to confidence Why multiple people independently pointed me toward financial advisers as a distribution channel I never asked about Why the annual review is now part of the core offer, not an afterthought Why stories teach better than specifications ever will And the biggest lesson from all of it — which had nothing to do with Bitcoin This is Version 1. I expect it to look very different by Version 10. That's the whole point. If you have a custody story, a recovery experience, an inheritance challenge, or a mistake you learned from, I'd genuinely love to hear from you. Every conversation improves the next version of this report. Reach out on X or head to jakewoodhouse.io/bca

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