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The Influence Factor by The Influencer Marketing Factory: Daily Summaries Delivered
by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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- 2 weeks ago23 min
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris
In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences. Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: Introduction to Danny Farris Marketing Moments and Fan Engagement Strategies Impact of Social Media on Player Connection Content Trends and Audience Engagement Balancing a Legacy Brand and Innovation The Evolution of Schedule Release Strategies Future Opportunities in Sports MarketingCheck out some of our previous episodes!Fiverr’s Shift to Performance-Based Marketing w/ Omer DahanHow Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin TormeyHow SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)<a href="https://podcasts.apple.com/
- Jun 24, 202627 min
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships. Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: Introduction to Omer Dahan and Fiverr The Evolution of Affiliate Marketing Performance-Driven Strategies in Influencer Marketing Evaluating Creators on Metrics and Authenticity Integrating Marketing Efforts Across Departments Innovations in Tracking and AttributionCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconven
- Jun 3, 202628 min
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing. Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: From Wendy's to TripAdvisor: Building Challenger Brands Why Travel Search Is No Longer About Keywords Creators & the Future of Travel Discovery AI Search, Social Platforms & Consumer Attention The New Rules of Brand Storytelling Winning Gen Z Without Alienating Other Generations What Makes Creator Partnerships Actually Work The Biggest Marketing Opportunities AheadCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)<a href="https://podcasts.apple.com/us/podcast/the-new-currency-of-marketing-w-raja-rajamannar/id1587732837?i=1000670637330" target="_blank" rel="ugc noopener no
- May 13, 202623 min
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors. The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: Introduction to Kirby Co-Creation and Collaboration with Influencers Balancing Brand Guidelines and Creator Authenticity Experiential Marketing and Brand Ambassador Trips Managing Campaigns and Metrics Effectively Integrating Influencer Marketing into Broader Strategies Future Trends in Influencer Marketing Building Community IRLCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg Fass
- Apr 22, 202625 min
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships. She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity. The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes: Introduction to Lisa The Evolution of Creator Partnerships Balancing Authenticity and Scale Cultural Relevance and Collaboration Engaging with Gen Z and Campus Ambassadors The Shift to Authorship in Creator Marketing Future of Brand-Creator PartnershipsCheck out some of our previous episodes!How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg Fass<a href="https://podcasts.apple.com/ph/pod
- Apr 1, 202626 min
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: Introduction to Robin Ross Robin's Mission, Achievements, and Purpose The Emergence of Social Media at Costco Navigating Customer Feedback and Engagement The Balance of Brand Identity and Trends Content Strategy: UGC and Employee Contributions Adapting to Different Social Media Platforms The Future of Long-Form Content Conclusion and Future Insights Check out some of our previous episodes! How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds) Inside Etsy’s Creator Ecosystem w/ Monty Montalto AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Mar 4, 202626 min
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities. Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy. She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Sarah - Do's and Don'ts in Affiliate Creator Communities - Balancing Performance and Creator Autonomy - Incentive Strategies for Affiliate Engagement - Selecting the Right Influencers for Your Brand - Adapting to Consumer Expectations in Influencer Marketing Check out some of our previous episodes! Inside Etsy’s Creator Ecosystem w/ Monty Montalto From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Feb 18, 202628 min
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
In this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy rooted in friendship, reflects on milestone achievements - including Guinness World Records and awards - and highlights the power of community in shaping content. Alessandra also explores the merging of traditional and digital media, how Smosh is investing in premium content, and how she balances creative freedom with business strategy to keep the brand relevant in a fast-moving industry. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here Show Notes: - Introduction to Smosh and Alessandra - Celebrating 20 Years of Smosh - Evolution of Digital Entertainment - The Merging of Traditional and Digital Media - Engaging with Audience Feedback - A Day in the Life of a CEO at Smosh Check out some of our previous episodes! Inside Etsy’s Creator Ecosystem w/ Monty Montalto From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor) How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald How FP Movement Builds Impact w/ Courtney Weis Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton (Mastering Money w/ Vivian Tu (Your Rich BFF) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
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About The Influence Factor by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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