Saatchi & Saatchi's CEO: Reviving an icon – Claire Hollands

Today’s guest is Claire Hollands, CEO of Saatchi & Saatchi, one of the most iconic agency brands in advertising.Claire unpacks how she revitalised this “legacy brand” by giving its most famous belief – ‘Nothing is impossible’ – renewed meaning for a more client-centric age.She describes creating an operating model around realising impossible ambitions – from seeking clients at transformative moments to setting a clearer creative standard and giving every employee their own ‘impossible ambition’.Claire explains why strong agency brands still matter – not least within holding companies – including how Saatchis acts as a doorway into the wider Publicis offering.She also reflects on letting go of leadership ego, building a more inclusive culture, and why creativity and human intelligence remain fundamental to driving business growth.HIGHLIGHTS:[03:47] Rediscovering Saatchis’ DNA[10:01] Agencies as change agents[13:39] Strategy drives the proposition[14:54] Relevance through differentiation[19:20] Power in the collective[25:01] Bringing 'Nothing Is Impossible' back[29:40] Inclusivity over sub tribes[30:20] Creating a 'We' cultureMORE ABOUT CLAIRE:LinkedIn: linkedin.com/in/claire-hollandsWebsite: saatchi.co.ukHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq