Generation Media's Group Managing Director: Embracing entry-level talent – Lisa Morgan

Today’s guest is Lisa Morgan, Group Managing Director at Generation Media, the independent media agency specialising in children, youth, communities and fandom.Lisa explains why AI should redesign entry-level roles rather than replace them, liberating people from repetitive processes to focus on using their brains.She shares how Generation Media identifies and develops young talent, balancing curiosity and technological confidence with human skills such as critical thinking, judgement and attention to detail.The conversation also explores employee ownership, evolving agency economics, and creating a coaching culture to offer young people the leadership that they increasingly demand.HIGHLIGHTS:[01:54] Generation Media’s evolution[05:39] Nurturing talent through the system[14:26] Value of employee ownership[20:43] Strengthening strategic thinking[26:25] Away from selling time[28:26] Coaching changes leadership[34:19] Limitations of technology[36:20] Finding balanceMORE ABOUT LISA:LinkedIn: linkedin.com/in/lisa-morganWebsite: generationmedia.comHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq