Publishing Is Getting Smaller—and Maybe Better

Welcome to the latest installment of our interview series here at The Honest Broker—also available on our new YouTube channel. You can also find it on Apple Podcasts and other podcasting platforms.Today, I’m excited to share my conversation with Ross Barkan.Please support The Honest Broker by taking out a premium subscription (just $6 per month).Ross is a busy man. He is not only the writer behind Political Currents by Ross Barkan — he’s also a contributor to venues like New York Magazine, the author of the novels Glass Century and Colossus, and editor-in-chief of The Metropolitan Review. So naturally, I wanted to talk to Ross about writing and publishing. Once we started talking, we couldn’t stop. This interview is cut down from nearly three hours of continuous conversation. We discussed the state of publishing, the difficulty of launching a new culture review, America’s political and literary history, AI art, and the ways that platforms like Substack are changing how we write and what we can get away with. Below are highlights from the interview. For the rest of our conversation, check out the video at the top of the page.Highlights from the Ross Barkan InterviewJared: I was prepping for this interview, and I was talking to a mutual friend of ours, Alexander Sorondo. He asked if I was going to talk to you about politics or about literature and writing. I had to confess to him that I didn’t know you wrote about politics. I knew you exclusively from novels and things like The Metropolitan Review. Ross: I like politics, but my love lies with literature and culture, and I think that comes across on Substack. That’s why Substack’s been so great, because the literary world is very hard to penetrate. Media is hard, but there is a very straightforward way that I could tell someone to break in. Come up with an idea, look at what the publication publishes, find the editor’s email, pitch them. They might not respond, but you can always pitch again, and at some point they might respond. The media world still moves at a pretty quick pace, and even though it is very desiccated due to all these economic forces, there are still outlets out there. The literary world is still this very strange organism, and it really took Substack for me to have any kind of literary career or stature of any kind. Substack’s not perfect. I don’t want to turn into a Substack fanboy, but it is different. It has opened up so many pathways. You mentioned Alexander Sorondo. We published his 15,000-word profile of William Vollmann in The Metropolitan Review. This is a piece that he could not get published anywhere. And to me, that’s insane. Jared: I think I was the third reader of Alex’s novel, Cubafruit. He sent me a copy before it was released, and I read it, and I was like ‘This is great. I love it.’ He went through that whole slog. He had an agent who loved his novel. He was getting personalized rejections, and every rejection would be effusive with praise, and they would say “We don’t know where to place this.” He’s a writer who just doesn’t fit into an easy mold. There is no niche for him right now. He’s doing something interesting, and the current media environment doesn’t know where to place him, and so he had to just go find something on his own. Insofar as I’m ever a fan of a platform, it’s because it gives people an opportunity to do something cool.Ross: I was starting my career at the height of the 2010s digital upstarts. That was supposed to save writing and media, and it did not. And it’s fascinating to see with Substack that it has inculcated genuinely original writing. Sorondo, Naomi Kanakia, John Pistelli, Henry Begler, Sam Kriss. They write differently. That’s what’s so exciting. You don’t see that