
Most founders say yes to hires they're unsure about, clients that aren't the right fit, investors they don't want as partners, and meetings they have no time for. Then they wonder why their calendar is a disaster and they can't do quality work.In this episode of Heart of Entrepreneurship, Dave Kashen and Jesse Pujji dig into why founders default to yes, and what it costs them. Dave lays out the whole body yes: checking head, heart, and gut before committing, and treating a no from any one of them as a veto. Then he introduces the practice most people will push back on: saying no to everything first, and paying attention to whether what shows up is anger or relief.Jesse shares the studio company he agreed to run as CEO without a whole body yes, and how that turned into eight months of doing work he didn't want. Dave runs a live coaching walkthrough for a founder on the fence about a COO hire, from acknowledging the fear of getting it wrong to bringing the decision down into the heart and gut.
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