The Game with Alex Hormozi

$100M Offers Audiobook part 7

March 26, 2026·25 min·2-min readsolobusiness
Podzilla Summary (2 min)
TLDR
The right naming strategy for a product or offer can dramatically increase conversions, even when the underlying service remains unchanged. By using the M-A-G-I-C framework (Magnet, Avatar, Goal, Interval, Container), entrepreneurs can create compelling, high-converting offer names that a

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Mentions

Books, people, and resources mentioned in this episode.

People

Alex Hermozzi

Books

$100 Million Offersby Alex Hermozzi$100 Million Lead Generationby Alex Hermozzi

Companies

acquisition.com

Products & Tools

Naming Formula ChecklistRhyming Dictionary

Topics

Business ModelsDigital MarketingEntrepreneurshipMarketingProduct ManagementScaling

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