Pricing strategy, revenue teams, and where AI actually helps

AI does not fix a bad pricing strategy, it just runs it faster.Roz Hunter and Charles Pinard, pricing and revenue-management consultants at Simon-Kucher, break down how they read a revenue team from the inside and why most pricing problems are about trust and alignment, not the systems.- Cut the morning screen count from eight to ten systems down to one source of truth and two screens- Escape the one-brain trap where the whole company waits to be told to raise or lower prices- Treat a room as a room on a date, so peak weeks like July or Christmas can carry a far higher price- Build the price increase into the start of the booking curve instead of starting high and crashing it- Use AI to challenge your thinking, with human oversight, because a black box is as bad as no boxFollow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality