Maximising hotel value over the holding period

A hotel is an investment first, and someone has to protect its value for twenty years.Rastko Djordjevic, Managing Director of JLL Asset Management EMEA, joins Luc Boschmans to explain what hotel asset management really is: maximising an asset's value across the whole holding period, not running the day to day. He separates owner, operator, and advisor, then shows the work through real cases, a renovation phased to the Olympics that lifted suite ADR by more than 40 percent, a hotel taken standalone during COVID, and how he matches a general manager to the moment a property is in.Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality