The Futur with Chris Do

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

June 17, 2026·33 min·5-min readinterviewbusiness
Podzilla Summary (5 min)
TLDR
Niching down your business isn't about limiting opportunities—it's about increasing recognition, trust, and demand by speaking directly to a specific audience that sees themselves in your content. When you signal clearly who you're for, ideal clients think, 'That's me,' and want to work w

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Guest

M

Matt Lakajev

interview on The Futur with Chris Do

Mentions

Books, people, and resources mentioned in this episode.

People

Matt LakajevChris DoAli Abdaal

Books

The $100 Million Offersby Alex Hormozi

Companies

Six Figure Creators

Topics

Business ModelsContent MarketingDigital MarketingEntrepreneurshipLeadershipMarketingSales

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