Mushroom Hunting with CLST Perfumes

The conversation covers JK's journey with Closet Perfumes, including the challenges of rebranding, supply chain issues, and the creative process. We delve into the complexities of being an independent perfumer and the impact of creative control and financial aspects on the brand's development. We hope to see you at Fumed Expo Atlanta!Chapters00:00 The Journey of Closet Perfumes02:00 The Impact of Rebranding and Supply Chain Issues02:48 The Essence of Being Independent03:50 The Ambiguity of 'Niche' in the Fragrance Industry36:26 The Evolution of Indie Fragrance Brands37:17 Blurred Lines: Indie, Niche, and Corporate38:42 The Value of Authenticity and Originality39:10 The Impact of Financial Backing on Creative Control41:14 The Significance of Community in the Indie Fragrance Space52:26 Taking Risks and Embracing Creativity01:00:02 Looking Forward to Fumed Atlanta