Belonging with Jazmin Saraï

Dana El Masri of Jazmin Saraï shares her olfactory journey, the intersection of scent and music, and the challenges of olfactory art in the modern world. The conversation delves into the intersection of scent, culture, and identity, exploring the emotional and cultural significance of fragrance. It also addresses the Eurocentric nature of perfumery and the impact of music on scent creation.TakeawaysOlfactory art requires a level of awareness and perception that often goes unnoticed in the modern world.The emergence of AI and digital platforms has impacted the fragrance industry, creating challenges and opportunities for perfumers. Cultural complexity influences scent creationEurocentric bias in perfumeryMusic's influence on scent creation Emotion and authenticity are integral to the creation of fragrancesFragrance plays a significant role in preserving history and culture