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The Doug Horner Show: Daily Summaries Delivered
by Doug Horner
Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago35 min
She’d Never Sold a Car. Two Months Later She Was #1
Let Us Know Who You'd Like To See On The Podcast! Two months into her first-ever car sales job, Stacey Bahr was the top salesperson at her Land Rover store. Three and a half years later, she still is, usually by a wide margin. On this episode of The Doug Horner Show, Stacy shares how she got there with zero car sales experience. Stacy grew up around cars on Long Island (her dad rebuilt carburetors), spent years in retail and executive recruiting, and always said she wanted to sell cars. When...
- 1 weeks ago53 min
Why Consumers Hate Car Dealerships (And Why We Deserve Some of It)
Let Us Know Who You'd Like To See On The Podcast! Why do so many consumers hate car dealerships, and how much of that is our own fault? In this episode of The Doug Horner Show, I sit down with Texas Car Guy for an honest conversation about the car business and the ways dealerships have become their own worst enemies. We dig into what doing business the right way actually looks like, what it’s going to take to fix the industry’s reputation, and we talk through some of Tomi Mikula of Delivrd’s ...
- Sep 29, 202659 min
The Man Who Mystery Shopped Hundreds of Dealerships
Let Us Know Who You'd Like To See On The Podcast! Season 3 starts now. To kick it off, I sit down with Sean Weaver, founder of CarFilm, for a conversation every car buyer and car business person should hear: why can you walk into two dealerships selling the same brand and have completely different experiences? We get into what's actually broken in the automotive industry, why the experience is so inconsistent from store to store, and what can realistically be done to fix it. Sean also shares...
- Jun 3, 202641 min
The Software That's Changing How Used Cars Are Appraised And Merchandised
Let Us Know Who You'd Like To See On The Podcast! On this episode of The Doug Horner Show, I sit down with Tyler Astorg, co-founder of iPacket, to break down their new appraisal and merchandising feature that's changing how dealerships value, price, and resell pre-owned inventory. If you're in the car business, whether you're a sales manager, used car manager, GM, or dealer principal — this conversation is going to give you a real look at the tools t...
- May 6, 20261h 0m
Why Families Trust The Car Mom More Than Their Dealer
Let Us Know Who You'd Like To See On The Podcast! @Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured into, proving that Moms are "car people" and are some of the most important decision makers when it comes to buying a car. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social medi...
- Apr 21, 202656 min
Americas Service Manager - Dealer Plate Guy Spills The Tea On Dealership Service
Let Us Know Who You'd Like To See On The Podcast! @Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car dealership. Plus, how did Austin get into the car business, and when did he start making content? Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a tr...
- Apr 8, 202637 min
Mercedes-Benz 2026 And Beyond - A Rebirth For The Most Iconic Brand
Let Us Know Who You'd Like To See On The Podcast! Doug tells you everything you need to know about the exciting world of Mercedes-Benz in 2026 and beyond. Mercedes is in the beginning stages of a new product offensive which will bring 30 new models to the brand over the next several years. And with creative incentives and programs, the now and future is bright for the brand. Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social...
- Mar 24, 20261h 9m
The Vincierge - Raul Tomsa Gave Up Sales Manager To Go Back To The Sales Floor
Let Us Know Who You'd Like To See On The Podcast! Raul Tomsa, aka @vincierge did something unheard of in the automotive world. He left behind the steady job of sales manager to get back on the sales floor and start making automotive content. Raul sits down with Doug Horner, aka @BenzsandBowTies for a full length interview brought to you by @CallRevu to unpack WHY he made this surprise move, and how the unique dealership group he works for has made it an intriguing option. H...
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About The Doug Horner Show
Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.
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