The Dave Gerhardt Show (from Exit Five)

Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)

July 16, 2026·44 min·6-min readinterviewbusiness
Podzilla Summary (6 min)
TLDR
AEO (Answer Engine Optimization) is fundamentally reshaping how consumers discover and buy products, shifting from traditional search to AI-driven conversational answers. Rebecca Busk argues that brands must stop relying on AI-generated content and instead focus on original, human-driven in

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Guest

R

Rebecca Busk

interview on The Dave Gerhardt Show (from Exit Five)

Mentions

Books, people, and resources mentioned in this episode.

People

Rebecca BuskDave

Companies

QualifiquWebflow

Products & Tools

Google Search Consoleschema.orgChatGPTClaudeRedditLinkedIn

Topics

Artificial IntelligenceBrandingContent MarketingDigital MarketingEntrepreneurshipStartupsWeb Development

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