The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)
Influencer marketing in B2B is no longer optional but is often misapplied as a transactional 'vending machine'—put money in, expect leads out—leading to failure. Brianna Doe, founder of Verbatim and a seasoned influencer strategist, argues that successful B2B influencer programs must be bui
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Brianna Doe
conversational on The Dave Gerhardt Show (from Exit Five)
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