Jacob Lockwood : Courage, craftsmanship and starting before you're ready : Episode 46

Jacob Lockwood of Lockwood Smocks was a career soldier in the Coldstream Guards and set to stay there for life.Until he got restless and extremely fed up of consistently getting soaked through on exercise, and he became convinced that he could make something better.That started him on a journey that led to him and his ever-supportive partner Ruth starting Lockwood Smocks, a business that has consumed their lives somewhat. However, thanks to Jacob’s social media skills - which as he himself says, is just sharing and telling their story as they go - Lockwood has become a big hit.In this episode, we discuss all the trials and tribulations of starting a business, the added complications of committing to British manufacture and how tenacity and a sheer doggedness to make things happen has catapulted the business forward in ways that Jacob and Ruth could only have dreamt of even a year ago.Jacob shares a lot of wisdom in our interview, but the clearest bit of insight is that many entrepreneurs don’t have all the answers before they start and Jacob’s ‘Just bloody start!’ attitude has carried him a long way.I can’t help but feel that this story has a lot more to tell as the business develops - and I know from talking to him, that there’s news coming out over the next month that will transform the business.You can follow Jacob and Ruth’s Lockwood Smocks story here and Jacob’s instagram is hereThe Lockwood website is here so you can take a look at their lovely products.Join our growing Community of people who value building a business that fits your life, rather than a life that fits in round your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com